{"id":15076,"date":"2002-11-01T00:00:00","date_gmt":"2002-11-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/efecto-de-los-atributos-ecologicos-en-la-percepcion-y-actitud-hacia-la-marca\/"},"modified":"2002-11-01T00:00:00","modified_gmt":"2002-11-01T00:00:00","slug":"efecto-de-los-atributos-ecologicos-en-la-percepcion-y-actitud-hacia-la-marca","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/efecto-de-los-atributos-ecologicos-en-la-percepcion-y-actitud-hacia-la-marca\/","title":{"rendered":"Efecto de los atributos ecol\u00f3gicos en la percepci\u00f3n y actitud hacia la marca"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Patrick Hartmann <\/strong><\/h2>\n<p>Con la presente tesis pretendemos aportar al desarrollo y la optimizaci\u00f3n de las herramientas de marketing para la comercializaci\u00f3n de productos ecol\u00f3gicos a partir de un enfoque comportamental de la pol\u00edtica de marcas. el objetivo principal del trabajo consiste en el an\u00e1lisis y la modelizaci\u00f3n de la percepci\u00f3n de marcas ecol\u00f3gicas y de su efecto en la actitud y el comportamiento del consumidor. El trabajo comprende un an\u00e1lisis emp\u00edrico del efecto de los atributos ecol\u00f3gicos de la marca en la percepci\u00f3n y actitud hacia la misma, explorando aspectos parciales del modelo propuesto. Como objetivos secundarios pretendemos indetificar atributos y beneficios de marcas ecol\u00f3gicas que pueden resultar adecuados como base para el desarrollo de estrategias de posicionamiento efectivas y tratamos de desarrollar herramientas espec\u00edficas para la implementaci\u00f3n operativa de dichas estrategias de posicionamiento, centr\u00e1ndonos en el aspecto de la creaci\u00f3n de beneficios intangibles a trav\u00e9s de la comunicaci\u00f3n publicitaria.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Efecto de los atributos ecol\u00f3gicos en la percepci\u00f3n y actitud hacia la marca<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Efecto de los atributos ecol\u00f3gicos en la percepci\u00f3n y actitud hacia la marca <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Patrick Hartmann <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/01\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Forcada Sainz Francisco Javier<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco javier Maqueda lafuente <\/li>\n<li>agueda Esteban talaya (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>Jos\u00e9 Luis Placer gal\u00e1n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Patrick Hartmann Con la presente tesis pretendemos aportar al desarrollo y la optimizaci\u00f3n de las herramientas de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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