{"id":152745,"date":"2026-01-12T16:42:44","date_gmt":"2026-01-12T16:42:44","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comportamiento-de-los-segmentos-del-mercado-bancario-minorista-en-la-provincia-de-las-palmas\/"},"modified":"2026-01-12T16:42:44","modified_gmt":"2026-01-12T16:42:44","slug":"comportamiento-de-los-segmentos-del-mercado-bancario-minorista-en-la-provincia-de-las-palmas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comportamiento-de-los-segmentos-del-mercado-bancario-minorista-en-la-provincia-de-las-palmas\/","title":{"rendered":"Comportamiento de los segmentos del mercado bancario minorista en la provincia de las palmas."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Asuncion Beerli Palacio <\/strong><\/h2>\n<p>El objetivo principal de la presente tesis doctoral se centro en un analisis del comportamiento del mercado bancario minorista o al detalle en la provincia de las palmas a traves de una segmentacion del mismo y un estudio descriptivo de cada uno de los segmentos identificados. En este sentido, despues de una revision doctrinal sobre el tema que nos ocupa, hemos realizado una segmentacion del mercado que conforman los clientes bancarios particulares en la provincia de las palmas a traves de una combinacion de tecnicas de analisis multivariante. Posteriormente, se procedio a caracterizar cada uno de los siete segmentos identificados, segun criterios socio economicos, ventajas buscadas, productos y servicios utilizados y niveles de ahorro y endeudamiento; analizar los comportamientos ante las entidades bancarias y hacia las variables del marketing mix bancario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comportamiento de los segmentos del mercado bancario minorista en la provincia de las palmas.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comportamiento de los segmentos del mercado bancario minorista en la provincia de las palmas. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Asuncion Beerli Palacio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Palmas de gran canaria<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1990<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> <\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Rodolfo Vazquez Casielles (vocal)<\/li>\n<li>Laurentino Bello Acebron (vocal)<\/li>\n<li>Antonio Marrero Hernandez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Asuncion Beerli Palacio El objetivo principal de la presente tesis doctoral se centro en un analisis del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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