{"id":155560,"date":"2026-01-12T17:21:24","date_gmt":"2026-01-12T17:21:24","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-regulacion-normativa-de-la-emision-de-publicidad-por-television-espanola\/"},"modified":"2026-01-12T17:21:24","modified_gmt":"2026-01-12T17:21:24","slug":"la-regulacion-normativa-de-la-emision-de-publicidad-por-television-espanola","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-juridicas-y-derecho\/la-regulacion-normativa-de-la-emision-de-publicidad-por-television-espanola\/","title":{"rendered":"La regulacion normativa de la emision de publicidad por television espa\u00f1ola"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ceferino Morales Navarro <\/strong><\/h2>\n<p>La presente tesis se ocupa del analisis de los textos que -a lo largo del tiempo- han regulado la emision de publicidad por television espa\u00f1ola. Inicialmente, se exponen unas primeras notas sobre la importancia de la publicidad y se comentan distintas definiciones de la misma. Y, a continuacion, se analiza la reglamentacion relativa a su difusion por la mencionada sociedad.  concretamente, los textos de 1974, 1984, 1988 y las actuales normas reguladoras de 1990. Paralelamente, se efectuan las referencias pertinentes a las condiciones generales de contratacion de publicidad en tve., Respecto a determinadas materias.  por ultimo, cabe indicar que junto al analisis de tales marcos normativos se aborda el estudio del organo de la gerencia de publicidad de rtve encargado &#8211; en cada momento- de aplicar los mismos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La regulacion normativa de la emision de publicidad por television espa\u00f1ola<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La regulacion normativa de la emision de publicidad por television espa\u00f1ola <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ceferino Morales Navarro <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1991<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Carlos Lema Devesa<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Fernando S\u00e1nchez Calero <\/li>\n<li>Juan  Ignacio Font Galan (vocal)<\/li>\n<li>Manuel Botana Agra (vocal)<\/li>\n<li>Jos\u00e9 Manuel Otero Lastres (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ceferino Morales Navarro La presente tesis se ocupa del analisis de los textos que -a lo largo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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