{"id":155677,"date":"2026-01-12T17:22:33","date_gmt":"2026-01-12T17:22:33","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/las-motivaciones-humanas-en-la-publicidad\/"},"modified":"2026-01-12T17:22:33","modified_gmt":"2026-01-12T17:22:33","slug":"las-motivaciones-humanas-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/las-motivaciones-humanas-en-la-publicidad\/","title":{"rendered":"\u00ablas motivaciones humanas en la publicidad\u00bb"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Rodriguez Rodriguez Jos\u00e9 Luis <\/strong><\/h2>\n<p>Se plantea en este trabajo la hipotesis de que, mediante el conocimiento de las necesidades estructurales del hombre, la publicidad puede alcanzar mas facilmente su objetivo, pues los estimulos o incentivos que genere para motivar la compra seran congruentes con la naturaleza del ser humano, manifiesta en esas necesidades. Para probar este aserto desde un punto teorico se realiza un amplio sondeo en la historia del pensamiento y se estudian con detenimiento las principales teorias de la conducta, para fijar las mencionadas necesidades humanas fundamentales.  en la segunda parte, siguiendo un proceso inverso, inductivo o de contraste, se analizan 1.000 anuncios publicitarios de todo el a\u00f1o 1988 y 1961 publicaciones periodicas espa\u00f1olas, y en este estudio se demuestra que la publicidad, de hecho motiva la compra, despertando necesidades psicobiologicas, psiquicas y adquiridas, de forma reiterada.  se concluye asi que este enfoque de las necesidades estructurales del hombre se establece como una via fructifera para fundamentar con suficiente solidez el fenomeno publicitario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00ablas motivaciones humanas en la publicidad\u00bb<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00ablas motivaciones humanas en la publicidad\u00bb <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Rodriguez Rodriguez Jos\u00e9 Luis <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1991<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Antonio Martin Aguado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Pedro Orive Riva <\/li>\n<li>Antonio Medina Revilla (vocal)<\/li>\n<li> Pe\u00f1alba Abrisqueta Jos\u00e9 Luis (vocal)<\/li>\n<li>Santiago Castillo Arredondo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rodriguez Rodriguez Jos\u00e9 Luis Se plantea en este trabajo la hipotesis de que, mediante el conocimiento de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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