{"id":155739,"date":"2026-01-12T17:22:59","date_gmt":"2026-01-12T17:22:59","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/mensajes-subliminales-en-la-publicidad\/"},"modified":"2026-01-12T17:22:59","modified_gmt":"2026-01-12T17:22:59","slug":"mensajes-subliminales-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/mensajes-subliminales-en-la-publicidad\/","title":{"rendered":"Mensajes subliminales en la publicidad."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Sutil Martin Dolores Lucia <\/strong><\/h2>\n<p>Se ha investigado la influencia de los mensajes subliminales presentados en dos anuncios publicitarios sobre diversos aspectos de la conducta (procesos cognitivos, procesos afectivos, atraccion sexual e intencion de compra). Se ha analizado la influencia del tipo de mensaje subliminal (verbal o pictorico) y su ubicacion (arriba-derecha, arriba-izquierda, centro, abajo-derecha, abajo-izquierda). Se han utilizado 165 sujetos; 60 varones y 95 mujeres de edades comprendidas entre 18 y 25 a\u00f1os, estudiantes de los primeros cursos de psicolog\u00eda. Estos fueron distribuidos al azar. Realizado el analisis pertinente se puede afirmar que los mensajes subliminales tanto verbales como pictoricos son recibidos por el sujeto. Se encuentra una mayor incidencia de los mensajes subliminales sexuales pictoricos que verbales.  en el mensaje pictorico, la posicion abajo-derecha tiene mayor incidencia en la intencion de compra de cerveza y en la atraccion sexual en la colonia. Se requiere un detenido estudio de los anuncios publicitarios con contenidos subliminales ante la dificultad de generalizar los resultados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Mensajes subliminales en la publicidad.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Mensajes subliminales en la publicidad. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Sutil Martin Dolores Lucia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1991<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Isaac Garrido Guti\u00e9rrez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Dionisio Manga Rodriguez <\/li>\n<li>Santiago Estaum Ferrer (vocal)<\/li>\n<li>Rafael Lopez Lita (vocal)<\/li>\n<li>Javier Menendez Balada (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sutil Martin Dolores Lucia Se ha investigado la influencia de los mensajes subliminales presentados en dos anuncios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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