{"id":15781,"date":"2018-03-09T09:03:05","date_gmt":"2018-03-09T09:03:05","guid":{"rendered":""},"modified":"2018-03-09T09:03:05","modified_gmt":"2018-03-09T09:03:05","slug":"propuesta-de-integracion-de-funciones-comerciales-a-traves-de-herramientas-de-gestion-de-espacio-en-el-entorno-de-la-respuesta-eficiente-al-consumidor-una-aplicacion-para-fabricantes-de-productos-e","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/propuesta-de-integracion-de-funciones-comerciales-a-traves-de-herramientas-de-gestion-de-espacio-en-el-entorno-de-la-respuesta-eficiente-al-consumidor-una-aplicacion-para-fabricantes-de-productos-e\/","title":{"rendered":"Propuesta de integraci\u00f3n de funciones comerciales a trav\u00e9s de herramientas de gesti\u00f3n de espacio en el entorno de la \u00abrespuesta eficiente al consumidor\u00bb. una aplicaci\u00f3n para fabricantes de productos envasados de gran consumo."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Alberto Morant Cimas <\/strong><\/h2>\n<p>Con esta propuesta se trata de dar respuesta para los fabricantes de productos envasados de gran consumo, al problema de falta de control del canal de distribuci\u00f3n y el consecuente alejamiento del consumidor final provocado por la evoluci\u00f3n de la moderna distribuci\u00f3n. Para ello, se propone, la integraci\u00f3n de las nuevas funciones comerciales de informaci\u00f3n y gesti\u00f3n. del comarkehing en el punto de venta (precio, espacio y animaci\u00f3n), de una forma coordinada, entre las centrales y la red de comerciales de los fabricantes. El n\u00facleo de este sistema est\u00e1 formado por los \u00faltimos desarrollos de programas inform\u00e1ticos de gesti\u00f3n de espacio, que surgen como herramienta integrada en la gesti\u00f3n por categor\u00edas y cuya potencialidad actual les permite configurarse como herramienta facilitadora de la vertiente de la demanda de la \u00abrespuesta eficiente al consumidor\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Propuesta de integraci\u00f3n de funciones comerciales a trav\u00e9s de herramientas de gesti\u00f3n de espacio en el entorno de la \u00abrespuesta eficiente al consumidor\u00bb. una aplicaci\u00f3n para fabricantes de productos envasados de gran consumo.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Propuesta de integraci\u00f3n de funciones comerciales a trav\u00e9s de herramientas de gesti\u00f3n de espacio en el entorno de la \u00abrespuesta eficiente al consumidor\u00bb. una aplicaci\u00f3n para fabricantes de productos envasados de gran consumo. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Alberto Morant Cimas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Castilla-la mancha<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/02\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Timoteo Mart\u00ednez Aguado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: alejandro Molla descals <\/li>\n<li>carmelina Vela Garc\u00eda-more\u00f1a (vocal)<\/li>\n<li> Yague guill\u00e9n M\u00aa Jes\u00fas (vocal)<\/li>\n<li>alfonso Rebollo arevalo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alberto Morant Cimas Con esta propuesta se trata de dar respuesta para los fabricantes de productos envasados [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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