{"id":16319,"date":"2002-08-04T00:00:00","date_gmt":"2002-08-04T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-posicionamiento-de-la-denominacion-de-origen-rioja-como-aspectos-clave-del-plan-de-marketing-estrategico-en-los-mercados-exterioes-su-aplicacion-al-mercado-del-reino-unido\/"},"modified":"2002-08-04T00:00:00","modified_gmt":"2002-08-04T00:00:00","slug":"el-posicionamiento-de-la-denominacion-de-origen-rioja-como-aspectos-clave-del-plan-de-marketing-estrategico-en-los-mercados-exterioes-su-aplicacion-al-mercado-del-reino-unido","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-posicionamiento-de-la-denominacion-de-origen-rioja-como-aspectos-clave-del-plan-de-marketing-estrategico-en-los-mercados-exterioes-su-aplicacion-al-mercado-del-reino-unido\/","title":{"rendered":"El posicionamiento de la denominaci\u00f3n de origen rioja. como aspectos clave del plan de marketing estrat\u00e9gico en los mercados exterioes. su aplicaci\u00f3n al mercado del reino unido"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Granero Cubian Francisco Manuel <\/strong><\/h2>\n<p>Esta tesis doctoral, explora la imagen o posicionamiento de la denominaci\u00f3n de origen rioja como fuente de ventaja competitiva en los mercados exteriores. nuestra investigaci\u00f3n tiene como escenario el reino unido, debido a que sus caracter\u00edsticas \u00fanicas le otorgan un enorme potencial para los exportadores espa\u00f1oles. Se ponde de manifiesto que rioja mantiene un posicionamiento confuso en la mente del cosumidor brit\u00e1nico, debido por una parte a problemas internos en la calidad, precio y tradicionalismo de la denominaci\u00f3n, pero a\u00fan m\u00e1s, por las limitaciones en la comunicaci\u00f3n de los valores esenciales de la marca. Desde un enfoque primordialmente estrat\u00e9gico, exploramos estas variables, con el fin de crear para la denominaci\u00f3n de origen rioja una cierta ventaja competitiva sostenible, en gran parte de mercados internacionales por extensi\u00f3n de las conclusiones obtenidas en el mercado brit\u00e1nico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El posicionamiento de la denominaci\u00f3n de origen rioja. como aspectos clave del plan de marketing estrat\u00e9gico en los mercados exterioes. su aplicaci\u00f3n al mercado del reino unido<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El posicionamiento de la denominaci\u00f3n de origen rioja. como aspectos clave del plan de marketing estrat\u00e9gico en los mercados exterioes. su aplicaci\u00f3n al mercado del reino unido <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Granero Cubian Francisco Manuel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 08\/04\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Zubillaga Zubimendi<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco javier Maqueda lafuente <\/li>\n<li>michel Larrasquet jean (vocal)<\/li>\n<li> Anza aguirrezabala Juan  j. (vocal)<\/li>\n<li> Sierra murillo Mar\u00eda  yolanda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Granero Cubian Francisco Manuel Esta tesis doctoral, explora la imagen o posicionamiento de la denominaci\u00f3n de origen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,332,51631,5099,1302,12909,1124],"tags":[18010,13464,12684,51632,51633,51634],"class_list":["post-16319","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-ciencias-tecnologicas","category-lentes","category-marketing","category-organizacion-y-gestion-de-empresas","category-pais-vasco-euskal-herriko-unibertsitatea","category-tecnologia-de-la-instrumentacion","tag-anza-aguirrezabala-juan-j","tag-francisco-javier-maqueda-lafuente","tag-francisco-javier-zubillaga-zubimendi","tag-granero-cubian-francisco-manuel","tag-michel-larrasquet-jean","tag-sierra-murillo-maria-yolanda"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/16319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=16319"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/16319\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=16319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=16319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=16319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}