{"id":1638,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/la-dimension-comercial-de-la-difusion-en-las-empresas-informativas-de-television-de-ambito-nacional-en-espana-1989-1992\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"la-dimension-comercial-de-la-difusion-en-las-empresas-informativas-de-television-de-ambito-nacional-en-espana-1989-1992","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-dimension-comercial-de-la-difusion-en-las-empresas-informativas-de-television-de-ambito-nacional-en-espana-1989-1992\/","title":{"rendered":"La dimension comercial de la difusion en las empresas informativas de television, de ambito nacional, en espa\u00f1a (1989-1992)."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Fernando Peinado Miguel <\/strong><\/h2>\n<p>Este estudio de investigacion se fundamenta en la aplicacion que las empresas informativas de television, de ambito nacional, han desarrollado durante el periodo 1989-1992, respecto a la comercializacion del indice de penetracion del mensaje en la audiencia, entendida esta como el producto real de la empresa informativa. La dimension comercial del indice de penetracion del mensaje televisivo en la audiencia sirve de referencia para los canales de television, y para sus empresas explotadoras, tve, antena 3 tv, telecinco y canal plus, en estos momentos en espa\u00f1a, a la hora de establecer una estrategia programatica, una linea de financiacion, una politica de actuacion socio-politica, y, principalmente, para valorar los resultados producidos que les permita una mayor y mejor competitividad en el mercado, para asegurar optimos beneficios, ideologicos, sociales, economicos, etc. Todo ello producira una mayor rentabilidad en la inversion lo que potenciara el sector.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La dimension comercial de la difusion en las empresas informativas de television, de ambito nacional, en espa\u00f1a (1989-1992).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La dimension comercial de la difusion en las empresas informativas de television, de ambito nacional, en espa\u00f1a (1989-1992). <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Fernando Peinado Miguel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Ventin Pereira Jos\u00e9 Augusto<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Pedro Farias Garcia <\/li>\n<li>Jos\u00e9 Ram\u00f3n Barreiro Fern\u00e1ndez (vocal)<\/li>\n<li>Francisco Javier Davara Rodr\u00edguez (vocal)<\/li>\n<li>Juli\u00e1n Rodriguez Ruiz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Fernando Peinado Miguel Este estudio de investigacion se fundamenta en la aplicacion que las empresas informativas de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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