{"id":16504,"date":"2018-03-09T09:04:09","date_gmt":"2018-03-09T09:04:09","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-estandarizacion-publicitaria-de-las-multinacionales-japonesas-analisis-de-contenido-de-la-publicidad-web-en-japon-espana-y-ee-uu\/"},"modified":"2018-03-09T09:04:09","modified_gmt":"2018-03-09T09:04:09","slug":"la-estandarizacion-publicitaria-de-las-multinacionales-japonesas-analisis-de-contenido-de-la-publicidad-web-en-japon-espana-y-ee-uu","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-estandarizacion-publicitaria-de-las-multinacionales-japonesas-analisis-de-contenido-de-la-publicidad-web-en-japon-espana-y-ee-uu\/","title":{"rendered":"La estandarizaci\u00f3n publicitaria de las multinacionales japonesas: an\u00e1lisis de contenido de la publicidad web en jap\u00f3n, espa\u00f1a y ee.uu."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Shintaro Okazaki <\/strong><\/h2>\n<p>En esta investigaci\u00f3n, se ha examinado la publicidad web de las multinacionales japonesas mediante el an\u00e1lisis de contenido con el fin de averiguar el grado de estandarizaci\u00f3n en tres mercados, es decir, jap\u00f3n, espa\u00f1a y ee.Uu.  el planteamiento de la investigaci\u00f3n se ha realizado centr\u00e1ndose en tres enfoques m\u00e1s relevantes en la publicidad web, que son el an\u00e1lisis del contenido inform\u00e1tico, de los valores culturales, y de las estrat\u00e9gias creativas.  los resultados obtenidos indican que las multinacionales japonesas adaptan la publicidad web en cada mercado, aplicando distintos aspectos de los tres par\u00e1metros.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La estandarizaci\u00f3n publicitaria de las multinacionales japonesas: an\u00e1lisis de contenido de la publicidad web en jap\u00f3n, espa\u00f1a y ee.uu.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La estandarizaci\u00f3n publicitaria de las multinacionales japonesas: an\u00e1lisis de contenido de la publicidad web en jap\u00f3n, espa\u00f1a y ee.uu. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Shintaro Okazaki <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 19\/04\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Javier Alonso Rivas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Beltran villalva <\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>alfonso Rebollo arevalo (vocal)<\/li>\n<li>marcelo Royo vela (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Shintaro Okazaki En esta investigaci\u00f3n, se ha examinado la publicidad web de las multinacionales japonesas mediante el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,18539,3132,1302,4827],"tags":[18643,11587,16482,52116,7692,52115],"class_list":["post-16504","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-comportamiento-del-consumidor","category-economia-general","category-organizacion-y-gestion-de-empresas","category-publicidad","tag-alfonso-rebollo-arevalo","tag-enrique-bigne-alcaniz","tag-javier-alonso-rivas","tag-marcelo-royo-vela","tag-miguel-beltran-villalva","tag-shintaro-okazaki"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/16504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=16504"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/16504\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=16504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=16504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=16504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}