{"id":16634,"date":"2018-03-09T09:04:21","date_gmt":"2018-03-09T09:04:21","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-cadena-alimentaria-de-productos-protugueses-vinos-y-quesos\/"},"modified":"2018-03-09T09:04:21","modified_gmt":"2018-03-09T09:04:21","slug":"la-cadena-alimentaria-de-productos-protugueses-vinos-y-quesos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-cadena-alimentaria-de-productos-protugueses-vinos-y-quesos\/","title":{"rendered":"La cadena alimentaria de productos protugueses: vinos y quesos"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Manuel Afonso Barroso <\/strong><\/h2>\n<p>La cadena agroalimentaria en portugal tiene puntos cr\u00edticos que podr\u00edan dificultar un normal desarrollo del sector. Uno de los principales es la falta de interacci\u00f3n entre la producci\u00f3n, transformaci\u00f3n y distribuci\u00f3n, que impide la implementaci\u00f3n de acciones de marketing, tanto estrat\u00e9gico como operacional.  el objetivo del presente trabajo es desarrollar una metodolog\u00eda que permita, de una forma integrada:  1,- estudiar, dimensionar e identificar din\u00e1micas de producci\u00f3n y\/o transformaci\u00f3n.  2,- probar el producto en el mercado objetivo, bajo un an\u00e1lisis sensorial, con el objetivo de estudiar la percepci\u00f3n, imagen, precio y volumen de ventas.  3,- contrastar la hip\u00f3tesis, sobre si el producto no est\u00e1 debidamente ajustado al mercado, estructurando las preferencias del consumidor y segmentar el mercado por beneficios buscados y por grupos homog\u00e9neos.  4,- definir el plan estrat\u00e9gico, contemplando orientaciones estrat\u00e9gicas de producci\u00f3n y orientaciones estrat\u00e9gicas de marketing.  para testar esta metodolog\u00eda hemos utilizado dos productos agroalimentarios, vino y queso del norte de portugal, con problem\u00e1tica comerciales distintas: el vino, con grandes dificultades de aceptaci\u00f3n en el mercado espa\u00f1ol y portugu\u00e9s, y los quesos que han registrado una demanda superior a la oferta en este mismo mercado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La cadena alimentaria de productos protugueses: vinos y quesos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La cadena alimentaria de productos protugueses: vinos y quesos <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Manuel Afonso Barroso <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 26\/04\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juli\u00e1n Briz Escribano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan  Carlos Tio saralegui <\/li>\n<li> Pereira ventura lucas raquel (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  perez (vocal)<\/li>\n<li>Antonio Colom gorgues (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Manuel Afonso Barroso La cadena agroalimentaria en portugal tiene puntos cr\u00edticos que podr\u00edan dificultar un normal desarrollo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,963,16008,8571,935],"tags":[30575,6178,39767,16034,52458,52459],"class_list":["post-16634","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-economia-sectorial","category-politecnica-de-madrid","category-sector-agroalimentario","category-sector-de-agricultura-silvicultura-ganaderia-y-pesca","tag-antonio-colom-gorgues","tag-jose-antonio-puelles-perez","tag-juan-carlos-tio-saralegui","tag-julian-briz-escribano","tag-manuel-afonso-barroso","tag-pereira-ventura-lucas-raquel"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/16634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=16634"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/16634\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=16634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=16634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=16634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}