{"id":16722,"date":"2002-06-05T00:00:00","date_gmt":"2002-06-05T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-musica-en-la-publicidad\/"},"modified":"2002-06-05T00:00:00","modified_gmt":"2002-06-05T00:00:00","slug":"la-musica-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-musica-en-la-publicidad\/","title":{"rendered":"La m\u00fasica en la publicidad"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Oscar Santacreu Fern\u00e1ndez <\/strong><\/h2>\n<p>La tesis aborda desde un punto de vista metodol\u00f3gicamente novedoso las implicaciones de la utilizaci\u00f3n de la m\u00fasica en la comunicaci\u00f3n audiovisual, particularmente en publicidad. Su objetivo fundamental es la construcci\u00f3n de una herramienta que permite evaluar, de forma objetiva, las propiedades de la m\u00fasica y aplicaci\u00f3n pr\u00e1ctica en la publicidad. Para ello se analiza previamente la m\u00fasica como hecho social y su relaci\u00f3n con el lenguaje, la comunicaci\u00f3n audiovisual y la publicidad. La aplicaci\u00f3n de la herramienta permite una medici\u00f3n objetiva de los valores transmitidos por la m\u00fasica, en cuanto a estados an\u00edmicos, sentido imitativo y los componentes de diferencial sem\u00e1ntico de osgood, suci y tannembaum.  la tesis reduce los elementos subjetivos y de intuici\u00f3n en el an\u00e1lisis aplicado de la m\u00fasica, ofrece un sistema de codificaci\u00f3n est\u00e1ndar y comparable, y permite un aprovechamiento m\u00e1s sistematizado de herramientas ya existentes. posibilita la evaluaci\u00f3n objetiva de la calidad de la m\u00fasica en los anuncios publicitarios, y obra nuevas v\u00edas de investigaci\u00f3n en el campo de la comunicaci\u00f3n audiovisual.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La m\u00fasica en la publicidad<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La m\u00fasica en la publicidad <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Oscar Santacreu Fern\u00e1ndez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alicante<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 06\/05\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Emilio Feliu<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Tortoja blasco Jos\u00e9 Mar\u00eda <\/li>\n<li>Mar\u00eda Luisa Humanes humanes (vocal)<\/li>\n<li>fermin Bouza alvarez (vocal)<\/li>\n<li>Antonio Mula franco (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Oscar Santacreu Fern\u00e1ndez La tesis aborda desde un punto de vista metodol\u00f3gicamente novedoso las implicaciones de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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