{"id":16890,"date":"2018-03-09T09:04:42","date_gmt":"2018-03-09T09:04:42","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/levante-el-mercantil-valenciano-1984-2000-la-etapa-de-editorial-prensa-valenciana-s-a-el-diseno-de-un-periodico-regional-valenciano-del-siglo-xxi\/"},"modified":"2018-03-09T09:04:42","modified_gmt":"2018-03-09T09:04:42","slug":"levante-el-mercantil-valenciano-1984-2000-la-etapa-de-editorial-prensa-valenciana-s-a-el-diseno-de-un-periodico-regional-valenciano-del-siglo-xxi","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/historia\/levante-el-mercantil-valenciano-1984-2000-la-etapa-de-editorial-prensa-valenciana-s-a-el-diseno-de-un-periodico-regional-valenciano-del-siglo-xxi\/","title":{"rendered":"Levante el mercantil Valenciano, 1984-2000. la etapa de editorial prensa Valenciana, s.a. el dise\u00f1o de un peri\u00f3dico regional Valenciano del siglo xxi"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Anunciaci\u00f3n Ram\u00edrez Queralt <\/strong><\/h2>\n<p>Cuando editorial prensa Valenciana, s.A., Adquiere en subasta p\u00fablica en 1984 el diario levante, lo hace con un objetivo claro: recuperar la hegemon\u00eda period\u00edstica de la que hab\u00eda disfrutado la publicaci\u00f3n, como cabecera de la extinta cadena de prensa del movimiento, en adelante, con la confianza de los lectores en el marco de la competencia de mercado. con este objetivo, la empresa pone en marcha un proceso, que se concreta en las siguientes l\u00edneas de actuaci\u00f3n: el relevo generacional en el conjunto del diario; la adquisici\u00f3n de nuevas instalaciones y de tecnolog\u00eda moderna; una intensa labor promocional; una presencia y un v\u00ednculo permanente con la socidad Valenciana; la ampliaci\u00f3n y diversificaci\u00f3n de contenidos; y una decidida pol\u00edtica de comarcalizaci\u00f3n, a trav\u00e9s de ediciones espec\u00edficas.  entre 1984 y 2000, levante-el mercantil Valenciano se sit\u00faa entre las principales cabeceras de prensa regional espa\u00f1ola y ello, a pesar de las caracter\u00edsticas del mercado Valenciano, con una clara segmentaci\u00f3n en el \u00e1mbito provincial, un \u00edndice bajo de difusi\u00f3n y una fuerte penetraci\u00f3n de la prensa central.  pero en 2000, la renovaci\u00f3n formal del diario era una asignatura pendiente para la cabecera de editorial prensa Valenciana, anclada en el modelo formal adoptado a finales de la d\u00e9cada de los 80. Una materia de la que se examina el peri\u00f3dico en marzo de 2001 con el lanzamiento de su redise\u00f1o.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Levante el mercantil Valenciano, 1984-2000. la etapa de editorial prensa Valenciana, s.a. el dise\u00f1o de un peri\u00f3dico regional Valenciano del siglo xxi<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Levante el mercantil Valenciano, 1984-2000. la etapa de editorial prensa Valenciana, s.a. el dise\u00f1o de un peri\u00f3dico regional Valenciano del siglo xxi <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Anunciaci\u00f3n Ram\u00edrez Queralt <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Cardenal herrera-ceu<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/05\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>\u00e1ngel Javier Casta\u00f1os Mart\u00ednez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Cassas\u00fas i gur\u00ed jospe <\/li>\n<li>Mar\u00eda  pilar Diezhandino nieto (vocal)<\/li>\n<li>Jos\u00e9 ignacio Armentia vizuete (vocal)<\/li>\n<li>Fernando Lallana Garc\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Anunciaci\u00f3n Ram\u00edrez Queralt Cuando editorial prensa Valenciana, s.A., Adquiere en subasta p\u00fablica en 1984 el diario levante, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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