{"id":17087,"date":"2018-03-09T09:05:00","date_gmt":"2018-03-09T09:05:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-reconversion-tecnologica-y-empresarial-en-un-periodico-consolidado-el-caso-de-la-vanguardia\/"},"modified":"2018-03-09T09:05:00","modified_gmt":"2018-03-09T09:05:00","slug":"la-reconversion-tecnologica-y-empresarial-en-un-periodico-consolidado-el-caso-de-la-vanguardia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-reconversion-tecnologica-y-empresarial-en-un-periodico-consolidado-el-caso-de-la-vanguardia\/","title":{"rendered":"La reconversi\u00f3n tecnol\u00f3gica y empresarial en un peri\u00f3dico consolidado: el caso de \u00abla vanguardia\u00bb"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carles Castro Sanz <\/strong><\/h2>\n<p>Esta tesis intenta aproximarse a los cambios y a los factores de viabilidad de la prensa durante el periodo comprendido entre 1970 y 1990, a trav\u00e9s del estudio de un caso concreto &#8211; el del diario \u00abla vanguardia\u00bb, de barcelona &#8211; que constituye un paradigma de los peri\u00f3dicos de la modernidad.  estos peri\u00f3dicos, generalmente centenarios, presentaban hacia 1980 rasgos comunes de obsolescencia t\u00e9cnica, conceptual y fortal, as\u00ed como dificultades compartidos para renovarse y competir con las nuevas cabeceras.  paralelamente, el periodo estudiado se caracteriz\u00f3 por albergar un conjunto de transformaciones revolucinarias en el mundo de la prensa que afectaron no s\u00f3lo a los m\u00e9todos de elaboraci\u00f3n y producci\u00f3n t\u00e9cnica, sino tambi\u00e9n al dise\u00f1o y &#8212; de los diarios.  la presente investigaci\u00f3n intenta establecer los factores que explican la viabilidad y &#8212; de determinadas cabeceras en detrimento de otras.  la principal conclusi\u00f3n que se desprende de la investigaci\u00f3n es que la modernizaci\u00f3n tecnol\u00f3gica constituy\u00f3 una condici\u00f3n necesaria, pero no suficiente, ya que exigi\u00f3 procesos previos o paralelos de racionalizaci\u00f3n de las estructuras empresariales, productivas y financieras, para asegurar la viabilidad de los diarios.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La reconversi\u00f3n tecnol\u00f3gica y empresarial en un peri\u00f3dico consolidado: el caso de \u00abla vanguardia\u00bb<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La reconversi\u00f3n tecnol\u00f3gica y empresarial en un peri\u00f3dico consolidado: el caso de \u00abla vanguardia\u00bb <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carles Castro Sanz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 28\/05\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Margarita Ledo Andi\u00f3n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: josep Mar\u00eda Casasus guri <\/li>\n<li>rosario De mateo perez (vocal)<\/li>\n<li>Jos\u00e9 ignacio Armentia vizuete (vocal)<\/li>\n<li>Jos\u00e9 Baeza gallur (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carles Castro Sanz Esta tesis intenta aproximarse a los cambios y a los factores de viabilidad de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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