{"id":17806,"date":"2018-03-09T09:06:03","date_gmt":"2018-03-09T09:06:03","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/nuevas-formas-de-publicidad-en-la-television-interactiva\/"},"modified":"2018-03-09T09:06:03","modified_gmt":"2018-03-09T09:06:03","slug":"nuevas-formas-de-publicidad-en-la-television-interactiva","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/nuevas-formas-de-publicidad-en-la-television-interactiva\/","title":{"rendered":"Nuevas formas de publicidad en la televisi\u00f3n interactiva"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Arturo Gonz\u00e1lez L\u00f3pez <\/strong><\/h2>\n<p>El perfeccionamiento de un nuevo entorno tecnol\u00f3gico, cuya base principal es el sistema multimedia, genera un nuevo lenguaje en los medios audiovisuales. el uso de la l\u00ednea telef\u00f3nica y sus innovaciones, las reformas adaptadas al cable coaxial, el poder de la fibra \u00f3ptica, la comunicaci\u00f3n por sat\u00e9lite y el nacimiento de internet suponen el comienzo de un nuevo reto en la comunicaci\u00f3n publicitaria.  el trabajo se centra en el estudio de las \u00abnuevas formas de publicidad\u00bb pretendiendo poner en claro la adaptaci\u00f3n de la publicidad a los nuevos escenarios digitales e interactivos. Se deja a un lado la parte tecnol\u00f3gica y profundizando en las consecuencias que tendr\u00e1 la publicidad en el desarrollo de la llamada televisi\u00f3n interactiva, tratando de valorar y comparar los distintos formatos publicitarios dentro de los nuevos sistemas interactivos.  la llegada de la televisi\u00f3n interactiva propone nuevas formas de contenidos y de publicidad, lo que significa una alternativa mayor para el espectador, que jugar\u00e1 un papel muy importante en el desarrollo y la aceptaci\u00f3n del mensaje publicitario por el medio.  estamos dando los promenores pasos provocados por la revoluci\u00f3n digital, los primeros pasos hacia una nueva forma de ver y hacer televisi\u00f3n y por tanto ante una nueva forma de hacer y ver publicidad, donde la interactividad se manifiesta como la principal meta a conseguir.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Nuevas formas de publicidad en la televisi\u00f3n interactiva<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Nuevas formas de publicidad en la televisi\u00f3n interactiva <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Arturo Gonz\u00e1lez L\u00f3pez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/06\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Garc\u00eda Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: isidro Moreno s\u00e1nchez <\/li>\n<li>pablo del Rio pereda (vocal)<\/li>\n<li>Juan  Jos\u00e9 Perona p\u00e1ez (vocal)<\/li>\n<li>Carlos Guerrero ser\u00f3n (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Arturo Gonz\u00e1lez L\u00f3pez El perfeccionamiento de un nuevo entorno tecnol\u00f3gico, cuya base principal es el sistema multimedia, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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