{"id":1781,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/plan-de-marketing-aplicado-al-ciclo-de-gestion-de-la-oficina-bancaria\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"plan-de-marketing-aplicado-al-ciclo-de-gestion-de-la-oficina-bancaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/plan-de-marketing-aplicado-al-ciclo-de-gestion-de-la-oficina-bancaria\/","title":{"rendered":"Plan de marketing aplicado al ciclo de gestion de la oficina bancaria"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Manuel Teruel Sierra <\/strong><\/h2>\n<p>La aplicacion de una metodolog\u00eda comercial sustentada en una sistematica de diferentes procesos de desarrollo, y bajo una estructura organizativa permita a cualquier oficina bancaria del sector, conceptuarse como autentica unidad de negocio, considerando eje central de su gestion, la relacion con el cliente. Este enfoque tiene su consecuencia inmediata en la evolucion sostenida a largo plazo de la cuenta de resultados, objetivo prioritario derivado de cualquier actividad empresarial.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Plan de marketing aplicado al ciclo de gestion de la oficina bancaria<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Plan de marketing aplicado al ciclo de gestion de la oficina bancaria <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Manuel Teruel Sierra <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Mart\u00edn D\u00e1vila<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Enrique Castello Mu\u00f1oz <\/li>\n<li>Laurentino Bello Acebron (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  Perez (vocal)<\/li>\n<li>Rodolfo Vazquez Casielles (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Manuel Teruel Sierra La aplicacion de una metodolog\u00eda comercial sustentada en una sistematica de diferentes procesos de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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