{"id":18267,"date":"2002-10-07T00:00:00","date_gmt":"2002-10-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-presencia-de-los-valores-corporativos-en-internet-un-analisis-aplicado-al-caso-espanol\/"},"modified":"2002-10-07T00:00:00","modified_gmt":"2002-10-07T00:00:00","slug":"la-presencia-de-los-valores-corporativos-en-internet-un-analisis-aplicado-al-caso-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-presencia-de-los-valores-corporativos-en-internet-un-analisis-aplicado-al-caso-espanol\/","title":{"rendered":"La presencia de los valores corporativos en internet. un an\u00e1lisis aplicado al caso espa\u00f1ol"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Nuria Villagra Garcia <\/strong><\/h2>\n<p>La presente tesis doctoral se ocupa de analizar la comunicaci\u00f3n que las empresas realizan a trav\u00e9s de internet en nuestro pa\u00eds, todo ello centr\u00e1ndonos en la comunicaci\u00f3n corporativa y m\u00e1s en concreto en el an\u00e1lisis de los valores corporativos y la gesti\u00f3n de los mismos en la red.  para ello se articula en tres partes. En la primera se presenta un marco te\u00f3rico que gira en torno a cuatro ejes fundamentales: internet y la sociedad de la informaci\u00f3n, la comunicaci\u00f3n de las empresas, la presencia de las empresas en internet y los valores corporativos.  la segunda parte plantea una investigaci\u00f3n cualitativa que proporciona un an\u00e1lisis pr\u00e1ctico de la comunicaci\u00f3n realizada por las empresas-espa\u00f1olas a trav\u00e9s de sus sitios web corporativos. Los resultados de esta investigaci\u00f3n permiten el desarrollo de un modelo que sintetiza la gesti\u00f3n de los valores corporativos en internet y establece una tipolog\u00eda de las distintas webs que se realizan en nuestro pa\u00eds.  la tercera parte recoge las principales conclusiones obtenidas a partir de toda la informaci\u00f3n recogida y los resultados obtenidos durante las distintas fases de la investigaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La presencia de los valores corporativos en internet. un an\u00e1lisis aplicado al caso espa\u00f1ol<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La presencia de los valores corporativos en internet. un an\u00e1lisis aplicado al caso espa\u00f1ol <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Nuria Villagra Garcia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/07\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Juan Benavides Delgado<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fern\u00e1ndez del moral alfonso javier <\/li>\n<li> Visiedo claverol rosa Mar\u00eda (vocal)<\/li>\n<li>marcial Garc\u00eda l\u00f3pez (vocal)<\/li>\n<li> Campo adrian M\u00aa Elena (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Nuria Villagra Garcia La presente tesis doctoral se ocupa de analizar la comunicaci\u00f3n que las empresas realizan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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