{"id":18393,"date":"2002-12-07T00:00:00","date_gmt":"2002-12-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/diseno-de-un-plan-de-gestion-de-los-servicios-de-urgencias-de-la-comunidad-autonoma-de-canarias-a-la-luz-del-enfoque-marketing\/"},"modified":"2002-12-07T00:00:00","modified_gmt":"2002-12-07T00:00:00","slug":"diseno-de-un-plan-de-gestion-de-los-servicios-de-urgencias-de-la-comunidad-autonoma-de-canarias-a-la-luz-del-enfoque-marketing","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/diseno-de-un-plan-de-gestion-de-los-servicios-de-urgencias-de-la-comunidad-autonoma-de-canarias-a-la-luz-del-enfoque-marketing\/","title":{"rendered":"Dise\u00f1o de un plan de gesti\u00f3n de los servicios de urgencias de la comunidad aut\u00f3noma de canarias a la luz del enfoque marketing"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Rafael Navarro Bravo <\/strong><\/h2>\n<p>Este trabajo se centra en la asistencia sanitaria que reciben los ciudadanos cuando se enfrentan a una situaci\u00f3n de emergencia, y en el tramo que comprende su petici\u00f3n de auxilio y las posterior recepci\u00f3n, en su caso, en un centro hospitalario.  la tesis est\u00e1 estructurado en tres partes:  en la primera parte se recoge el marco te\u00f3rico, que pone de relieve la importancia de dirigir los centros de asistencia a la luz de la \u00f3ptica marketing. As\u00ed como el car\u00e1cter empresarial de las organizaciones sanitarias sin \u00e1nimo de lucro y la conveniencia de dirigirlas con \u00f3ptica marketing-recursos humanos para maximizar la rentabilidad social de todos los recursos.  en la segunda parte se desarrolla el trabajo emp\u00edrico. En donde se analizan los aspectos institucionales en la comunidad aut\u00f3noma de canarias, en relaci\u00f3n con los servicios de urgencias extrahospitalarios.  la investigaci\u00f3n se ha realizado en dos etapas, la primera de car\u00e1cter cualitativo para medir la satisfacci\u00f3n del personal que desarrolla su labor en el servicio de urgencias canario, a trav\u00e9s de entrevistas abiertas en profundidad y semiestructuradas. La segunda etapa, de car\u00e1cter cuantitativo desarrollada sobre un cuestionario para medir el nivel de satisfacci\u00f3n de los usuarios y no usuarios del servicio de urgencias canario.  en la tercera parte se presentan las conclusiones generales y las futuras l\u00edneas de investigaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Dise\u00f1o de un plan de gesti\u00f3n de los servicios de urgencias de la comunidad aut\u00f3noma de canarias a la luz del enfoque marketing<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Dise\u00f1o de un plan de gesti\u00f3n de los servicios de urgencias de la comunidad aut\u00f3noma de canarias a la luz del enfoque marketing <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Rafael Navarro Bravo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 La laguna<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 12\/07\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Isabel Montero Muradas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: salvador Miquel peris <\/li>\n<li>Manuel Maynar moliner (vocal)<\/li>\n<li>Antonio Sierra l\u00f3pez (vocal)<\/li>\n<li> Rodr\u00edguez de vera Jos\u00e9 Mar\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rafael Navarro Bravo Este trabajo se centra en la asistencia sanitaria que reciben los ciudadanos cuando se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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