{"id":19218,"date":"2018-03-09T09:08:07","date_gmt":"2018-03-09T09:08:07","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comprension-psicosocial-de-la-publicidad-como-tecnica-proyectiva-estudio-de-una-alternativa-metodologica\/"},"modified":"2018-03-09T09:08:07","modified_gmt":"2018-03-09T09:08:07","slug":"la-comprension-psicosocial-de-la-publicidad-como-tecnica-proyectiva-estudio-de-una-alternativa-metodologica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/la-comprension-psicosocial-de-la-publicidad-como-tecnica-proyectiva-estudio-de-una-alternativa-metodologica\/","title":{"rendered":"La comprensi\u00f3n psicosocial de la publicidad como t\u00e9cnica proyectiva. estudio de una alternativa metodol\u00f3gica"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Bel\u00e9n L\u00f3pez Vazquez <\/strong><\/h2>\n<p>Se propone en esta investigaci\u00f3n una alternativa metodol\u00f3gica que consiste en la incorporaci\u00f3n de la dimensi\u00f3n m\u00edtica en los estudios sociol\u00f3gicos de valores para explicar el grado de los mensajes publicitarios en los j\u00f3venes, con el fin de ofrecer un an\u00e1lisis psicosocial. Para ello, se utiliza la publicidad como t\u00e9cnica proyectiva donde las im\u00e1genes son un reflejo de las motivaciones subconscientes de la audiencia regidas por el principio psicoanal\u00edtico del placer-frustraci\u00f3n y se interpretan los mensajes desde una perspectiva hermenutica para coner en profundidad los efectos psicol\u00f3gicos de las propuestas comerciales en los receptores de la comunicaci\u00f3n publicitaria.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comprensi\u00f3n psicosocial de la publicidad como t\u00e9cnica proyectiva. estudio de una alternativa metodol\u00f3gica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comprensi\u00f3n psicosocial de la publicidad como t\u00e9cnica proyectiva. estudio de una alternativa metodol\u00f3gica <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Bel\u00e9n L\u00f3pez Vazquez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 27\/09\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Le\u00f3n Saez De Ybarra Jos\u00e9 Luis<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mario Herreros arconada <\/li>\n<li> Recarte bescos josep m. (vocal)<\/li>\n<li>flora Marin murillo (vocal)<\/li>\n<li>Juan Rey fuentes (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Bel\u00e9n L\u00f3pez Vazquez Se propone en esta investigaci\u00f3n una alternativa metodol\u00f3gica que consiste en la incorporaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12909,324,996,11212],"tags":[59144,59146,4833,5855,4832,59145],"class_list":["post-19218","post","type-post","status-publish","format-standard","hentry","category-pais-vasco-euskal-herriko-unibertsitatea","category-psicologia","category-psicologia-social","category-tecnicas-publicitarias","tag-belen-lopez-vazquez","tag-flora-marin-murillo","tag-juan-rey-fuentes","tag-leon-saez-de-ybarra-jose-luis","tag-mario-herreros-arconada","tag-recarte-bescos-josep-m"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/19218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=19218"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/19218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=19218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=19218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=19218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}