{"id":20095,"date":"2018-03-09T09:09:18","date_gmt":"2018-03-09T09:09:18","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/cine-y-publicidad-creacion-y-consolidacion-de-mundos-imaginarios\/"},"modified":"2018-03-09T09:09:18","modified_gmt":"2018-03-09T09:09:18","slug":"cine-y-publicidad-creacion-y-consolidacion-de-mundos-imaginarios","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/cine-y-publicidad-creacion-y-consolidacion-de-mundos-imaginarios\/","title":{"rendered":"Cine y publicidad, creaci\u00f3n y consolidaci\u00f3n de mundos imaginarios"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  S\u00e1nchez Gal\u00e1n M. Bego\u00f1a <\/strong><\/h2>\n<p>Esta tesis plantea una primera delimitaci\u00f3n de las relaciones hist\u00f3ricas, sociales y econ\u00f3micas del cine y la publicidad, que han interactuado desde finales del siglo xix, \u00e9poca en la tuvo lugar el encuentro entre los mundos del espect\u00e1culo y la industria.  el cine y la publicidad moderna, creadores del imaginario del siglo xx, han generado m\u00faltiples formas de vida y esquemas de pensamiento: son la imagen viva de todo un siglo de historia. Su presencia ha sido determinante en la conciencia econ\u00f3mica y social de las generaciones nacidas en el seno de la sociedad capitalista.  el cine y la publicidad forman parte de un mismo discurso que, trascendiendo el sentido espectacular de ambos medios, introduce un mensaje econ\u00f3mico basado en la incitaci\u00f3n descarada al consumo y en la creaci\u00f3n incesante de los s\u00edmbolos de la contemporaneidad. Es el mensaje com\u00fan, en t\u00e9rminos no s\u00f3lo econ\u00f3micos, sino tambi\u00e9n simb\u00f3licos, de la tecnificaci\u00f3n y el capitalismo.  de la alianza entre ambos medios, y con el fin de conseguir sus objetivos econ\u00f3micos y simb\u00f3licos, surgieron nuevas industrias (el cine publicitario), t\u00e9cnicas (el emplazamiento de productos), y universos de significado (mundos imaginarios encarnados en actores, marcas comerciales y g\u00e9neros cinematogr\u00e1ficos). todos estos aspectos han sido introducidos y analizados en la presente tesis doctoral.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Cine y publicidad, creaci\u00f3n y consolidaci\u00f3n de mundos imaginarios<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Cine y publicidad, creaci\u00f3n y consolidaci\u00f3n de mundos imaginarios <\/li>\n<li><strong>Autor:<\/strong>\u00a0  S\u00e1nchez Gal\u00e1n M. Bego\u00f1a <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/11\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Caro Almela<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: eduardo Rodriguez merchan <\/li>\n<li>angel Quintana morraja (vocal)<\/li>\n<li>raul Eguizabal maza (vocal)<\/li>\n<li>ra\u00fal Rodr\u00edguez ferrandiz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de S\u00e1nchez Gal\u00e1n M. Bego\u00f1a Esta tesis plantea una primera delimitaci\u00f3n de las relaciones hist\u00f3ricas, sociales y econ\u00f3micas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[41308,61311,61312,43361,61313,61310],"class_list":["post-20095","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-angel-quintana-morraja","tag-antonio-caro-almela","tag-eduardo-rodriguez-merchan","tag-raul-eguizabal-maza","tag-raul-rodriguez-ferrandiz","tag-sanchez-galan-m-begona"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/20095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=20095"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/20095\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=20095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=20095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=20095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}