{"id":20322,"date":"2002-03-12T00:00:00","date_gmt":"2002-03-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aproximacion-al-estudio-de-los-rangos-linga%c2%bca%c2%adsticos-del-mensaje-publicitario-radiofonico\/"},"modified":"2002-03-12T00:00:00","modified_gmt":"2002-03-12T00:00:00","slug":"aproximacion-al-estudio-de-los-rangos-linga%c2%bca%c2%adsticos-del-mensaje-publicitario-radiofonico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/valladolid\/aproximacion-al-estudio-de-los-rangos-linga%c2%bca%c2%adsticos-del-mensaje-publicitario-radiofonico\/","title":{"rendered":"Aproximaci\u00f3n al estudio de los rangos lingu\u00edsticos del mensaje publicitario radiof\u00f3nico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M. Isabel Hern\u00e1ndez Toribio <\/strong><\/h2>\n<p>El objetivo de esta tesis ha sido la caracterizaci\u00f3n, desde un punto de vista ling\u00ed\u00bc\u00edstico, de un corpus de textos publicitarios radiof\u00f3nicos.  para ello, se ha estructurado la obra incidiendo en los siguientes aspectos:  1,- la revisi\u00f3n del estado de las diversas aproximaciones al discurso publicitario en general y a los medios de comunicaci\u00f3n de masas; tanto las relativamente recientes aproximaciones pragm\u00e1ticas como aportaciones cl\u00e1sicas de teor\u00edas comunicacionales y de la semi\u00f3tica.  2,- caracterizaci\u00f3n de los par\u00e1metros contextuales pertinentes para el an\u00e1lisis de los textos publicitarios radiof\u00f3nicos: las peculiaridades de los participantes en esta interacci\u00f3n (las figuras del emisor y destinatario), del canal de difusi\u00f3n (el m\u00e9todo radiof\u00f3nico), de los c\u00f3digos empleados (elementos coadyuvantes no ling\u00ed\u00bc\u00edsticos como la m\u00fasica, el paralenguaje u otros efectos sonoros), o del tipo de formatos bajos los que se presenta el texto. As\u00ed como todo un conjunto de presupuestos de diversa naturaleza y la finalidad \u00faltima\/finalidades intermedias de esta interacci\u00f3n.  3,- la descripci\u00f3n pormenorizada de los rasgos ling\u00ed\u00bc\u00edsticos mediante los instrumentos te\u00f3ricos que ofrecen la morfolog\u00eda, la sintaxis, la sem\u00e1ntica y la pragm\u00e1tica. Se ha incidido de forma especial en:  a,- la justificaci\u00f3n del discurso publicitario radiof\u00f3nico como manifestaci\u00f3n oral coloquial mim\u00e9tica.  b,- la revisi\u00f3n de una serie de contenidos impl\u00edcitos desde las bases te\u00f3ricas de los presupuestos, sobrentendidos y valores connotativos.  c,- el an\u00e1lisis, desde la teor\u00eda de los actos de habla, de la finalidad \u00faltima de este discurso y las estrategias ling\u00ed\u00bc\u00edsticas para su consecuci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aproximaci\u00f3n al estudio de los rangos lingu\u00edsticos del mensaje publicitario radiof\u00f3nico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aproximaci\u00f3n al estudio de los rangos lingu\u00edsticos del mensaje publicitario radiof\u00f3nico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M. Isabel Hern\u00e1ndez Toribio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Valladolid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 03\/12\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Emilio Ridruejo Alonso<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Rold\u00e1n p\u00e9rez <\/li>\n<li>sophie Fisher (vocal)<\/li>\n<li>sebastia Serrano farrera (vocal)<\/li>\n<li>salvador Guti\u00e9rrez ord\u00f3\u00f1ez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M. Isabel Hern\u00e1ndez Toribio El objetivo de esta tesis ha sido la caracterizaci\u00f3n, desde un punto de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[12451],"tags":[61888,12598,61887,3018,19172,61889],"class_list":["post-20322","post","type-post","status-publish","format-standard","hentry","category-valladolid","tag-antonio-roldan-perez","tag-emilio-ridruejo-alonso","tag-m-isabel-hernandez-toribio","tag-salvador-gutierrez-ordonez","tag-sebastia-serrano-farrera","tag-sophie-fisher"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/20322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=20322"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/20322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=20322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=20322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=20322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}