{"id":20464,"date":"2002-11-12T00:00:00","date_gmt":"2002-11-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-corporativa-de-las-empresas-de-turismo-rural-especial-referencia-al-caso-andaluz\/"},"modified":"2002-11-12T00:00:00","modified_gmt":"2002-11-12T00:00:00","slug":"la-imagen-corporativa-de-las-empresas-de-turismo-rural-especial-referencia-al-caso-andaluz","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/malaga\/la-imagen-corporativa-de-las-empresas-de-turismo-rural-especial-referencia-al-caso-andaluz\/","title":{"rendered":"La imagen corporativa de las empresas de turismo rural, especial referencia al caso andaluz"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Vanesa Francisca Guzm\u00e1n Parra <\/strong><\/h2>\n<p>El turismo rural es una actividad tur\u00edstica en crecimiento que ofrece m\u00faltiples posibilidades para el desarrollo rural a la vez que plantea una alternativa al turismo convencional, siempre que se ajuste a los condicinantes del llamado desarrollo sostenible.  se trata de un tipo de turismo poco conocido si se compara con el turismo de sol y playa, cultural, etc.  partiendo de todo ello, nuestra investigaci\u00f3n se centra en establecer un modelo te\u00f3rico-pr\u00e1ctico para el desarrollo del turismo rural de una determinada zona mediante la construcci\u00f3n de un modelo de imagen corporativa para la comunidad de andaluc\u00eda.  para alcanzar el objetivo general nos hemos centrado en los siguientes objetivos espec\u00edficos:  1,- conocer la imagen del turismo rural que ha surgido hist\u00f3ricamente del conjunto de organizaciones de andaluc\u00eda.  2,- creaci\u00f3n de una imagen corporativa controlada que surja de la voluntad de poner bajo su control el dise\u00f1o y ejecuci\u00f3n de un plan estrat\u00e9gico de imagen.  3,- especificar la imagen de marca.  4,- estudiar la realidad de la webs de los alojamientos rurales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen corporativa de las empresas de turismo rural, especial referencia al caso andaluz<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen corporativa de las empresas de turismo rural, especial referencia al caso andaluz <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Vanesa Francisca Guzm\u00e1n Parra <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/12\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Dolores Tous Zamora<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: aquilino alfredo Aguirre s\u00e1daba <\/li>\n<li>gumersindo Ruiz bravo de mansilla (vocal)<\/li>\n<li> Oreja rodr\u00edguez Juan  ram\u00f3n (vocal)<\/li>\n<li>Francisco Javier Maqueda lafuente (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Vanesa Francisca Guzm\u00e1n Parra El turismo rural es una actividad tur\u00edstica en crecimiento que ofrece m\u00faltiples posibilidades [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[7834],"tags":[8056,8060,13464,20562,10371,62270],"class_list":["post-20464","post","type-post","status-publish","format-standard","hentry","category-malaga","tag-aquilino-alfredo-aguirre-sadaba","tag-dolores-tous-zamora","tag-francisco-javier-maqueda-lafuente","tag-gumersindo-ruiz-bravo-de-mansilla","tag-oreja-rodriguez-juan-ramon","tag-vanesa-francisca-guzman-parra"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/20464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=20464"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/20464\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=20464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=20464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=20464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}