{"id":20716,"date":"2018-03-09T09:10:09","date_gmt":"2018-03-09T09:10:09","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-analisis-desde-el-enfoque-del-procesamiento-de-la-informacion\/"},"modified":"2018-03-09T09:10:09","modified_gmt":"2018-03-09T09:10:09","slug":"un-analisis-desde-el-enfoque-del-procesamiento-de-la-informacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-analisis-desde-el-enfoque-del-procesamiento-de-la-informacion\/","title":{"rendered":"Un an\u00e1lisis desde el enfoque del procesamiento de la informaci\u00f3n"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Dos Santos Meirinfos Galvao <\/strong><\/h2>\n<p>La tesis doctoral tiene como contexto general, la publicidad interactiva y como paradigma de an\u00e1lisis, la psicolog\u00eda cognitiva en su enfoque del procesamiento de la informaci\u00f3n. As\u00ed, este trabajo de investigaci\u00f3n se ha convertido, por un lado, en un ejercicio de an\u00e1lisis del rendimiento de uno delos m\u00e1s importantes formatos publicitarios mergentes en la world vide web, por otro, en un asentamiento te\u00f3rico sobre banderas publicitarias, dado que estas nuevas realidades poseen &#8212; indefinidos a causa da celeridad con que todo ocurre en internet y, en particular, en la word vide web.  bas\u00e1ndonos en el conocimiento sobre las variables f\u00edsicas de los anuncios impresos y televisivos, alcanzamos valores emp\u00edricamente &#8212; sobre el recuerdo de dos variables estructurantes de la eficacia -el tama\u00f1o y la posici\u00f3n- de las &#8212; publicitarias. Es decir, el estudio constante de la actividad mental humana posibilita el conocimiento profundo de los mecanismos perceptivos, de las estrategias de elaboraci\u00f3n, de los procesos de codificaci\u00f3n, y del proceso de recuperaci\u00f3n de informaci\u00f3n sobre la forma de recuerdos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un an\u00e1lisis desde el enfoque del procesamiento de la informaci\u00f3n<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un an\u00e1lisis desde el enfoque del procesamiento de la informaci\u00f3n <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Dos Santos Meirinfos Galvao <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/12\/2002<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Angel Rodriguez Bravo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Mar\u00eda Ricarte besc\u00f3s <\/li>\n<li>Jaime Francisco Fandi\u00f1o alonso (vocal)<\/li>\n<li> Sousa Jos\u00e9 pedro de (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Dos Santos Meirinfos Galvao La tesis doctoral tiene como contexto general, la publicidad interactiva y como paradigma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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