{"id":2080,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/la-evolucion-tecnologica-en-la-distribucion-sin-establecimiento-perspectivas-de-desarrollo-de-la-venta-telematica\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"la-evolucion-tecnologica-en-la-distribucion-sin-establecimiento-perspectivas-de-desarrollo-de-la-venta-telematica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-evolucion-tecnologica-en-la-distribucion-sin-establecimiento-perspectivas-de-desarrollo-de-la-venta-telematica\/","title":{"rendered":"La evolucion tecnologica en la distribucion sin establecimiento. perspectivas de desarrollo de la venta telematica"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Ballina Ballina Francisco JavierDe La <\/strong><\/h2>\n<p>El objetivo de esta tesis es analizar las posibles aplicaciones que las nuevas tecnolog\u00edas de la informacion presentan para la distribucion comercial. De forma especifica se analizan las caracteristicas, modalidades y perspectivas de la distribucion sin establecimiento y con contacto a distancia.  la introduccion de las tecnolog\u00edas del videotex y la television interactiva suponen la aparicion de una nueva forma comercial: la venta telematica. Esta nueva modalidad de venta presenta sus propias caracteristicas y elementos funcionales que precisan del dise\u00f1o de un plan de marketing especifico, que incluya: el analisis de sus clientes, de sus surtidos, de sus operadores y de sus atributos de compra. La tesis contiene en este sentido un trabajo empirico tendente a clarificar sus posibilidades de desarrollo.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La evolucion tecnologica en la distribucion sin establecimiento. perspectivas de desarrollo de la venta telematica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La evolucion tecnologica en la distribucion sin establecimiento. perspectivas de desarrollo de la venta telematica <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Ballina Ballina Francisco JavierDe La <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rodolfo Vazquez Casielles<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Laurentino Bello Acebron (vocal)<\/li>\n<li>Juan  Antonio Trespalacios Gutierrez (vocal)<\/li>\n<li>Yolanda Polo Redondo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ballina Ballina Francisco JavierDe La El objetivo de esta tesis es analizar las posibles aplicaciones que las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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