{"id":21102,"date":"2003-10-01T00:00:00","date_gmt":"2003-10-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/orientacion-al-mercado-cultura-y-aprendizaje-organizativo-un-analisis-exploratorio-y-causal-de-sus-relaciones\/"},"modified":"2003-10-01T00:00:00","modified_gmt":"2003-10-01T00:00:00","slug":"orientacion-al-mercado-cultura-y-aprendizaje-organizativo-un-analisis-exploratorio-y-causal-de-sus-relaciones","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/orientacion-al-mercado-cultura-y-aprendizaje-organizativo-un-analisis-exploratorio-y-causal-de-sus-relaciones\/","title":{"rendered":"Orientaci\u00f3n al mercado, cultura y aprendizaje organizativo: un an\u00e1lisis exploratorio y causal de sus relaciones"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Manuel Hern\u00e1ndez Mogoll\u00f3n <\/strong><\/h2>\n<p>El prop\u00f3sito fundamental de este trabajo es profundizar en el estudio de la orientaci\u00f3n al mercado como fuente de una ventaja competitiva sostenible. para que este enfoque se convierta en algo dif\u00edcil de imitar y duradero, debe predominar en la organizaci\u00f3n una filosof\u00eda empresarial, una forma de ver las cosas, que se construya a partir de una serie de valores organizativos.  se presenta un modelo que plantea como un mayor nivel de este enfoque estrat\u00e9gico, en un contexto determinado, permite a una empresa entregar un mayor valor a sus clientes, y en consecuencia alcanzar una ventaja competitiva que se materializar\u00e1 en una mejora del desempe\u00f1o organizativo.  en concreto  se miden los constructos de orientaci\u00f3n al mercado, orientaci\u00f3n al aprendizaje, cultura y clima organizativo, sus relaciones con los resultados empresariales, y si existen efectos moderadores de esta relaci\u00f3n, llevando a cabo la contrataci\u00f3n emp\u00edrica sobre una muestra multi-sectorial de peque\u00f1as y medianas empresas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Orientaci\u00f3n al mercado, cultura y aprendizaje organizativo: un an\u00e1lisis exploratorio y causal de sus relaciones<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Orientaci\u00f3n al mercado, cultura y aprendizaje organizativo: un an\u00e1lisis exploratorio y causal de sus relaciones <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Manuel Hern\u00e1ndez Mogoll\u00f3n <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Extremadura<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/01\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Diez de castro <\/li>\n<li>Juan  Antonio Trespalacios gutierrez (vocal)<\/li>\n<li>Jos\u00e9 Antonio Varela gonzalez (vocal)<\/li>\n<li>tom\u00e1s Banegul palacios (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Manuel Hern\u00e1ndez Mogoll\u00f3n El prop\u00f3sito fundamental de este trabajo es profundizar en el estudio de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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