{"id":21405,"date":"2018-03-09T09:11:10","date_gmt":"2018-03-09T09:11:10","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-etiquetado-ecologico-un-analisis-de-su-utilizacion-como-instrumento-de-marketing\/"},"modified":"2018-03-09T09:11:10","modified_gmt":"2018-03-09T09:11:10","slug":"el-etiquetado-ecologico-un-analisis-de-su-utilizacion-como-instrumento-de-marketing","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-etiquetado-ecologico-un-analisis-de-su-utilizacion-como-instrumento-de-marketing\/","title":{"rendered":"El etiquetado ecol\u00f3gico: un an\u00e1lisis de su utilizaci\u00f3n como instrumento de marketing"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Chamorro Mera <\/strong><\/h2>\n<p>La tesis tiene como objeto de estudio los programas de etiquetado ecol\u00f3gico, estableciendose como principales objetivos:  1,- justificar, tanto te\u00f3ricamente como en la pr\u00e1ctica, la utilidad de los etiquetados ecol\u00f3gico como instrumento de pol\u00edtica medioambiental.  2,- realizar un an\u00e1lisis de los programas de etiquetado ecol\u00f3gico o existentes a nivel mundial: sus caracter\u00edsticas y semejanzas y su nivel de implantaci\u00f3n en el mercado.  3,- realizar un an\u00e1lisis de las empresas espa\u00f1olas que poseen una ecoetiqueta: valoraci\u00f3n de sus efectos, razones de solicitud, nivel de implantaci\u00f3n de la preocupaci\u00f3n medioambiental en la cultura organizativa, etc.  4,- proponer un plan estrat\u00e9gico para el desarrollo del ecoetiquetado en espa\u00f1a.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El etiquetado ecol\u00f3gico: un an\u00e1lisis de su utilizaci\u00f3n como instrumento de marketing<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El etiquetado ecol\u00f3gico: un an\u00e1lisis de su utilizaci\u00f3n como instrumento de marketing <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Chamorro Mera <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Extremadura<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/01\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Be\u00f1egil Palacios Tom\u00e1s Manuel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ignacio Cruz roche <\/li>\n<li>Juan  Alberto Aragon correa (vocal)<\/li>\n<li>enrique Martin armario (vocal)<\/li>\n<li>clementina Galera casquet (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Chamorro Mera La tesis tiene como objeto de estudio los programas de etiquetado ecol\u00f3gico, estableciendose como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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