{"id":22029,"date":"2003-11-03T00:00:00","date_gmt":"2003-11-03T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-de-la-informacion-y-su-importancia-en-la-estrategia-creativa-desarrollada-por-las-agencias-de-publicidad-en-portugal\/"},"modified":"2003-11-03T00:00:00","modified_gmt":"2003-11-03T00:00:00","slug":"la-gestion-de-la-informacion-y-su-importancia-en-la-estrategia-creativa-desarrollada-por-las-agencias-de-publicidad-en-portugal","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-de-la-informacion-y-su-importancia-en-la-estrategia-creativa-desarrollada-por-las-agencias-de-publicidad-en-portugal\/","title":{"rendered":"La gesti\u00f3n de la informaci\u00f3n y su importancia en la estrategia creativa desarrollada por las agencias de publicidad en portugal"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Paulo Jose Ribeiro Cardoso <\/strong><\/h2>\n<p>Esta tesis, cuya tem\u00e1tica general se centra en la gesti\u00f3n de la informaci\u00f3n y su importancia para el desarrollo de la estrategia creativa, analiza tres etapas espec\u00edficas; el briez del anunciante, la investigaci\u00f3n realizada dentro de la agencia y el briez creativo.  en una primera parte, se lleva a cabo una revisi\u00f3n bibliogr\u00e1fica sobre el tema. Se describe la estructura organizativa de la agencia de publicidad, as\u00ed como el proceso de desarrollo de una estrategia creativa.  en una segunda parte, se intenta sistematizar y describir las diversas etapas que componen la gesti\u00f3n de la informaci\u00f3n en las agencias de publicidad. as\u00ed, se realiz\u00f3 un estudio emp\u00edrico de car\u00e1cter cualitativo, a trav\u00e9s de entrevistas en profundidad.  en una tercera parte, se pretende examinar la relaci\u00f3n entre la informaci\u00f3n a la cual los profesionales atribuyen mayor importancia y la frecuencia con que esa informaci\u00f3n se obtiene y distribuye dentro de la agencia.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gesti\u00f3n de la informaci\u00f3n y su importancia en la estrategia creativa desarrollada por las agencias de publicidad en portugal<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gesti\u00f3n de la informaci\u00f3n y su importancia en la estrategia creativa desarrollada por las agencias de publicidad en portugal <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Paulo Jose Ribeiro Cardoso <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/03\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Mar\u00eda Ricarte Besc\u00f3s<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: pere Soler <\/li>\n<li>Miguel Altarriba sensada (vocal)<\/li>\n<li>Juan De los \u00e1ngeles villena (vocal)<\/li>\n<li> Guti\u00e9rrez gonz\u00e1lez pedro pablo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Paulo Jose Ribeiro Cardoso Esta tesis, cuya tem\u00e1tica general se centra en la gesti\u00f3n de la informaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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