{"id":22229,"date":"2018-03-09T09:12:19","date_gmt":"2018-03-09T09:12:19","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-del-proceso-de-compra-en-internet-de-las-empresas-espanolas\/"},"modified":"2018-03-09T09:12:19","modified_gmt":"2018-03-09T09:12:19","slug":"analisis-del-proceso-de-compra-en-internet-de-las-empresas-espanolas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-del-proceso-de-compra-en-internet-de-las-empresas-espanolas\/","title":{"rendered":"An\u00e1lisis del proceso de compra en internet de las empresas espa\u00f1olas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Francesco Domenico Sandulli <\/strong><\/h2>\n<p>La presente tesis doctoralt iene como prop\u00f3sito identificar los factores explicativos de la decisi\u00f3n de compra en internet de las empresas. Con este fin desarrollamos un modelo basado en el concepto de proposici\u00f3n de valor de la compra en internet y que est\u00e1 determinado por la utilidad generada por los posibles ahorros en costes de transacci\u00f3n, precio del producto y rentas de intermediaci\u00f3n.  los resultados, obtenidos a partir de la informaci\u00f3n facilitada por 2350 empresas y mediante encuesta telef\u00f3nica, nos indican que son factores determinantes de la decisi\u00f3n de compra en internet la utilidad generada por la reducci\u00f3n de los costes de b\u00fasqueda de informaci\u00f3n del producto, por la reducci\u00f3n de los costes de procesamiento y comunicaci\u00f3n de la informaci\u00f3n relacionada con la transacci\u00f3n, por la reducci\u00f3n de los costes de motivaci\u00f3n, y sobre todo por los ahorros en precio del producto y rentas de intermediaci\u00f3n. la utilidad generada por la reducci\u00f3n de costes de reuni\u00f3n f\u00edsica y temporal de los agentes econ\u00f3micos que intervienen en la transaci\u00f3n result\u00f3 no ser significativa. As\u00edmismo, se observa como el conocimiento previo de la empresa de tecnolog\u00edas de interconexi\u00f3n con proveedores como el edi y la industria en la que opera tienen cierta relevancia sobre la decisi\u00f3n de comprar en internet.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>An\u00e1lisis del proceso de compra en internet de las empresas espa\u00f1olas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 An\u00e1lisis del proceso de compra en internet de las empresas espa\u00f1olas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Francesco Domenico Sandulli <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/03\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Ignacio Lopez Sanchez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 alvaro Cuervo garcia <\/li>\n<li>vicente Salas fum\u00e1s (vocal)<\/li>\n<li>pedro Schwartz giron (vocal)<\/li>\n<li>josep Valor sabatier (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Francesco Domenico Sandulli La presente tesis doctoralt iene como prop\u00f3sito identificar los factores explicativos de la decisi\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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