{"id":22350,"date":"2018-03-09T09:12:29","date_gmt":"2018-03-09T09:12:29","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comportamiento-del-consumidor-valenciano-de-carne-de-ternera\/"},"modified":"2018-03-09T09:12:29","modified_gmt":"2018-03-09T09:12:29","slug":"comportamiento-del-consumidor-valenciano-de-carne-de-ternera","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/politecnica-de-valencia\/comportamiento-del-consumidor-valenciano-de-carne-de-ternera\/","title":{"rendered":"Comportamiento del consumidor Valenciano de carne de ternera"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Serafin Clemente Ricolfe <\/strong><\/h2>\n<p>El estudio de los factores explicativos del comportamiento del consumidor representa, probablemente, uno de los pilares de la comercializaci\u00f3n. Precisamente, el objetivo de esta tesis doctoral ha sido la descripci\u00f3n del comportamiento de los consumidores Valencianos de carne de ternera.  a partir de los resultados obtenidos se puede se\u00f1alar que las carnes de pollo y porcino son las m\u00e1s consumidas en los hogares Valencianos; en cambio, la carne de ternera se encuentra con un nivel de consumo muy bajo. sin embargo, es necesario recordar que durante la realizaci\u00f3n del estudio hab\u00edan aparecido los primeros casos de encefalopatia espongiforme bovina (eeb) en espa\u00f1a. Los motivos m\u00e1s relevantes que explican el consumo de carne de ternera son la garant\u00eda de su car\u00e1cter saludable y la apariencia de frescura. La posible contaminaci\u00f3n por la eeb es el principal factor que ha provocado la reducci\u00f3n en su consumo. Adem\u00e1s, la carne de ternera genera unos elevados niveles de desconfianza pues a casi la mitad de los Valencianos le ofrece muy poca o ninguna confianza.  el consumidor Valenciano valora positivamente la incorporaci\u00f3n de un distintivo comercial en la carne de ternera, pues las diferentes simulaciones realizadas muestran la elevada cuota de mercado que obtendr\u00eda una carne Valenciana con denominaci\u00f3n de origen para diferentes preciso frente a otras carnes con un menor precio y origen Valenciano tambi\u00e9n pero sin distintivo o con distintivo clara.  en general, los Valencianos est\u00e1n preocupados por m\u00faltiples variables: desde la actuaci\u00f3n del propio ganadero, al problema de la eeb o a la etapa posterior al ganadero. Adem\u00e1s, se ha detectado un relaci\u00f3n inversa entre preocupaci\u00f3n y consumo\/confianza. Sin embargo, este comportamiento coexiste con otro, el de un segmento peque\u00f1o, que considera que hay una alta garant\u00eda y que presenta la mayor frecuencia de consumo de ternera y el nivel m\u00e1s elevado de confianza para este prod<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comportamiento del consumidor Valenciano de carne de ternera<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comportamiento del consumidor Valenciano de carne de ternera <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Serafin Clemente Ricolfe <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 31\/03\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Rivera Vilas Luis Miguel<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Rodr\u00edguez barrio Jos\u00e9 enrique <\/li>\n<li>mercedes S\u00e1nchez Garc\u00eda (vocal)<\/li>\n<li>Miguel Olmeda fern\u00e1ndez (vocal)<\/li>\n<li>katrin Sim\u00f3n elorz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Serafin Clemente Ricolfe El estudio de los factores explicativos del comportamiento del consumidor representa, probablemente, uno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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