{"id":22461,"date":"2003-05-04T00:00:00","date_gmt":"2003-05-04T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-autopublicidad-en-tv-1988-2000-un-sistema-de-comunicacion-corporativa-comercial-y-pola%c2%adtica-aproximacion-economico-pola%c2%adtica-y-cultural\/"},"modified":"2003-05-04T00:00:00","modified_gmt":"2003-05-04T00:00:00","slug":"la-autopublicidad-en-tv-1988-2000-un-sistema-de-comunicacion-corporativa-comercial-y-pola%c2%adtica-aproximacion-economico-pola%c2%adtica-y-cultural","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/pontificia-de-salamanca\/la-autopublicidad-en-tv-1988-2000-un-sistema-de-comunicacion-corporativa-comercial-y-pola%c2%adtica-aproximacion-economico-pola%c2%adtica-y-cultural\/","title":{"rendered":"La autopublicidad en tv (1988-2000): un sistema de comunicaci\u00f3n corporativa; comercial y pol\u00edtica: aproximaci\u00f3n econ\u00f3mico-pol\u00edtica y cultural"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda De Los Angeles Moreno Fern\u00e1ndez <\/strong><\/h2>\n<p>Esta tesis lleva a cabo un an\u00e1lisis de la imagen proyectada de la televisi\u00f3n p\u00fablica nacional espa\u00f1ola, a trav\u00e9s de su autopublicidad institucional.  circunscribe en tema te\u00f3ricamente apoy\u00e1ndose en la sinergias entre los presupuestos te\u00f3ricos de la econom\u00eda pol\u00edtica, los estudios culturales, la cr\u00edtica de la globalizaci\u00f3n y la comunicaci\u00f3n institucional.  para analizar el caso de estudio: la autopublicidad de tve desde 1988 hasta el 2000 aplica una metodolog\u00eda interdisciplinar para buscar la relaci\u00f3n que se establece entre los propios textos de comunicaci\u00f3n de la identidad institucional, las pr\u00e1cticas profesionales y los contextos de producci\u00f3n en los que se generan.  este estudio llega a la conclusi\u00f3n de que el dise\u00f1o de la realidad institucional y de la imagen proyectada de la instituci\u00f3n de televisi\u00f3n p\u00fablica nacional en espa\u00f1a, lejos de promover el cambio hacia una sociedad de la informaci\u00f3n m\u00e1s democr\u00e1tica, reproduce las desigualdades de poder del sistema pol\u00edtico-econ\u00f3mico, dejando a la sociedad civil desprovista de mecanimsos para intervenir en la recreaci\u00f3n de su propia identidad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La autopublicidad en tv (1988-2000): un sistema de comunicaci\u00f3n corporativa; comercial y pol\u00edtica: aproximaci\u00f3n econ\u00f3mico-pol\u00edtica y cultural<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La autopublicidad en tv (1988-2000): un sistema de comunicaci\u00f3n corporativa; comercial y pol\u00edtica: aproximaci\u00f3n econ\u00f3mico-pol\u00edtica y cultural <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda De Los Angeles Moreno Fern\u00e1ndez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pontificia de salamanca<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/04\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Victor Francisco Sampedro Blanco<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: emili Prado pico <\/li>\n<li>Juan Benavides delgado (vocal)<\/li>\n<li>enrique Bustamante ramirez (vocal)<\/li>\n<li>Mar\u00eda rosa Pinto lobo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda De Los Angeles Moreno Fern\u00e1ndez Esta tesis lleva a cabo un an\u00e1lisis de la imagen proyectada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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