{"id":22836,"date":"2003-08-05T00:00:00","date_gmt":"2003-08-05T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-conjunto-considerado-de-marcas-por-el-consumidor-aspectos-generales-analisis-en-el-sector-tura%c2%adstico-y-propuesta-de-un-modelo-dinamico-de-seleccion-del-destino-tura%c2%adstico\/"},"modified":"2003-08-05T00:00:00","modified_gmt":"2003-08-05T00:00:00","slug":"el-conjunto-considerado-de-marcas-por-el-consumidor-aspectos-generales-analisis-en-el-sector-tura%c2%adstico-y-propuesta-de-un-modelo-dinamico-de-seleccion-del-destino-tura%c2%adstico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sevilla\/el-conjunto-considerado-de-marcas-por-el-consumidor-aspectos-generales-analisis-en-el-sector-tura%c2%adstico-y-propuesta-de-un-modelo-dinamico-de-seleccion-del-destino-tura%c2%adstico\/","title":{"rendered":"El conjunto considerado de marcas por el consumidor, aspectos generales, an\u00e1lisis en el sector tur\u00edstico y propuesta de un modelo din\u00e1mico de selecci\u00f3n del destino tur\u00edstico"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Elena Carvajal Trujillo <\/strong><\/h2>\n<p>El fen\u00f3meno a investigar consiste en la selecci\u00f3n por el consumidor tur\u00edstico del destino de sus vacaciones de ocio, teniendo en cuenta que selecciona el destino de un conjunto m\u00e1s reducido de destinos que los que conoce. estudiando como selecciona el destino de ese conjunto m\u00e1s reducido de destinos pretendemos proporcinarle a los organismos responsables del marketing de esos destinos, una serie de gu\u00edas para que sus destinos cuenten con la opci\u00f3n de estar en el conjunto considerado de destinos de los consumidores tur\u00edsticos.  para estudiar dicho fen\u00f3meno hemos analizado, siguiendo la metodolog\u00eda anal\u00edtico-sint\u00e9tica, las partes que lo integran. Comenzamos examinando el conjunto considerado de marcas para una situaci\u00f3n de compra general.  en la segunda parte, aplicamos los elementos generales del conjunto considerado al sector tur\u00edstico, en concreto a los destinos tur\u00edsticos.  del an\u00e1lisis de estas dos partes diferenciadas, la general y la aplicada al sector tur\u00edstico, extraemos una serie de conclusiones que integramos en un modelo que relaciona los factores internos y externos que inciden en la formaci\u00f3n de los conjuntos secuenciales de destinos, y en la selecci\u00f3n del destino de las vacaciones del consumidor tur\u00edstico. En el modelo que elaboramos desempe\u00f1a un papel de gran relevancia el car\u00e1cter din\u00e1mico de la percepci\u00f3n por el consumidor tur\u00edstico de los atributos de los destinos, la imagen del destino y la motivaci\u00f3n del consumidor tur\u00edstico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El conjunto considerado de marcas por el consumidor, aspectos generales, an\u00e1lisis en el sector tur\u00edstico y propuesta de un modelo din\u00e1mico de selecci\u00f3n del destino tur\u00edstico<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El conjunto considerado de marcas por el consumidor, aspectos generales, an\u00e1lisis en el sector tur\u00edstico y propuesta de un modelo din\u00e1mico de selecci\u00f3n del destino tur\u00edstico <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Elena Carvajal Trujillo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 08\/05\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Landa Bercebal<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Ortigueira bouzada <\/li>\n<li>Manuel Carrasco carrasco (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>Francisco Javier Maqueda lafuente (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Elena Carvajal Trujillo El fen\u00f3meno a investigar consiste en la selecci\u00f3n por el consumidor tur\u00edstico del destino [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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