{"id":23012,"date":"2018-03-09T09:13:25","date_gmt":"2018-03-09T09:13:25","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estrategias-de-comunicacion-electoral-en-television-durante-el-periodo-1989-2000\/"},"modified":"2018-03-09T09:13:25","modified_gmt":"2018-03-09T09:13:25","slug":"estrategias-de-comunicacion-electoral-en-television-durante-el-periodo-1989-2000","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estrategias-de-comunicacion-electoral-en-television-durante-el-periodo-1989-2000\/","title":{"rendered":"Estrategias de comunicaci\u00f3n electoral en televisi\u00f3n durante el periodo 1989-2000"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Imelda Rodr\u00edguez Escanciano <\/strong><\/h2>\n<p>Este trabajo de investigaci\u00f3n, \u00abestrategias de comunicaci\u00f3n electoral en televisi\u00f3n durante el per\u00edodo 1989-2000\u00bb, parte de la decisiva relevancia que est\u00e1 teniendo, cada vez con m\u00e1s fuerza, el campo audiovisual y el marketing comercial sobre el \u00e1mbito pol\u00edtico.  a trav\u00e9s de los distintos m\u00f3dulos te\u00f3ricos, se analizar\u00e1 el progresivo abandono, por parte de la esfera pol\u00edtica, del campo de las ideas, para introducirse en el territorio de las formas, motivada por la incesante repercusi\u00f3n del campo est\u00e9tico.  debido a esta nueva situaci\u00f3n, los publicitarios, asesores de imagen y distintos expertos en marketing, se han convertido en los elementos imprescindibles a la hora de preparar una campa\u00f1a electoral. Surge as\u00ed un nuevo concepto de liderazgo pol\u00edtico, influido por la decisiva relevancia de la televisi\u00f3n y la publicidad en la opini\u00f3n p\u00fablica, que se analizar\u00e1 en los spots electorales, pertenecientes al partido popular (pp) y al partido socialista (psoe), durante el per\u00edodo 1989-2000. Adem\u00e1s, se ahondar\u00e1 tambi\u00e9n en la evoluci\u00f3n de la imagen pol\u00edtica de los dos principales l\u00edderes de los partidos se\u00f1alados, en cada convocatoria electoral, as\u00ed como su adecuaci\u00f3n a los c\u00e1nones est\u00e9ticos y comerciales exigidos en cada momento, para lograr su principal objetivo: conquistar el voto del electorado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estrategias de comunicaci\u00f3n electoral en televisi\u00f3n durante el periodo 1989-2000<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estrategias de comunicaci\u00f3n electoral en televisi\u00f3n durante el periodo 1989-2000 <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Imelda Rodr\u00edguez Escanciano <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/05\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Hernaiz Blazquez Juan  I.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: emilio Garc\u00eda fern\u00e1ndez <\/li>\n<li>Javier Morillas g\u00f3mez (vocal)<\/li>\n<li> Martin l\u00f3pez Ana Mar\u00eda (vocal)<\/li>\n<li> Marcos molano Mar\u00eda del mar (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Imelda Rodr\u00edguez Escanciano Este trabajo de investigaci\u00f3n, \u00abestrategias de comunicaci\u00f3n electoral en televisi\u00f3n durante el per\u00edodo 1989-2000\u00bb, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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