{"id":2311,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/estudio-sobre-la-decision-publicitaria-en-la-empresa-espanola-un-analisis-desde-la-economia-industrial\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"estudio-sobre-la-decision-publicitaria-en-la-empresa-espanola-un-analisis-desde-la-economia-industrial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/estudio-sobre-la-decision-publicitaria-en-la-empresa-espanola-un-analisis-desde-la-economia-industrial\/","title":{"rendered":"Estudio sobre la decision publicitaria en la empresa espa\u00f1ola (un analisis desde la economia industrial)"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Sanchez Macias Jos\u00e9 Ignacio <\/strong><\/h2>\n<p>Despues de realizar una revision de la literatura economica acerca de la importancia y efectos de la publicidad, desde la perspectiva de la organizacion industrial, se desarrolla un modelo de comportamiento publicitario para un oligopolio dinamico que identifica las variables de las que depende la intensidad publicitaria. A partir de la condicion de equilibrio del mismo se deducen varias proposiciones empiricas relativas a la influencia de diversos factores (caracteristicas de los bienes, elasticidad precio de la demanda, grado de concentracion industrial, rentabilidad, posicion ciclica de las ventas de la empresa) sobre el volumen de gasto publicitario. Los contrastes econometricos de dichas hipotesis, construidos sobre una base de datos propia no parecen, en general, abonar las tesis de los partidarios de la teoria anticompetitiva de la publicidad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estudio sobre la decision publicitaria en la empresa espa\u00f1ola (un analisis desde la economia industrial)<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estudio sobre la decision publicitaria en la empresa espa\u00f1ola (un analisis desde la economia industrial) <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Sanchez Macias Jos\u00e9 Ignacio <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Salamanca<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Bustos  Gisbert<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Gloria Begue Canton <\/li>\n<li>Jos\u00e9 Tom\u00e1s Raga Gil (vocal)<\/li>\n<li>Jes\u00fas Ruiz-huerta  Carbonell (vocal)<\/li>\n<li>Amadeo Petitb\u00f3 Juan (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sanchez Macias Jos\u00e9 Ignacio Despues de realizar una revision de la literatura economica acerca de la importancia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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