{"id":23232,"date":"2018-03-09T09:13:43","date_gmt":"2018-03-09T09:13:43","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/violencia-y-publicidad-de-la-violencia-como-recurso-creativo-a-la-publicidad-como-violencia\/"},"modified":"2018-03-09T09:13:43","modified_gmt":"2018-03-09T09:13:43","slug":"violencia-y-publicidad-de-la-violencia-como-recurso-creativo-a-la-publicidad-como-violencia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/vigo\/violencia-y-publicidad-de-la-violencia-como-recurso-creativo-a-la-publicidad-como-violencia\/","title":{"rendered":"Violencia y publicidad: de la violencia como recurso creativo a la publicidad como violencia"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Baladr\u00f3n Pazos Antonio  Jos\u00e9 <\/strong><\/h2>\n<p>La tesis aborda las conexiones entre el fen\u00f3meno de la violencia y el de la publicidad televisiva, profundizando en los dos \u00e1mbitos fundamentales en los que cristaliza esa relaci\u00f3n: a saber, la violencia como recurso creativo de la publicidad, denominada \u00abviolencia en la publicidad\u00bb, y la violencia intr\u00ednseca a la comunicaci\u00f3n publicitaria, referida bajo la expresi\u00f3n \u00abviolencia de la publicidad\u00bb.  respecto a la primera, se analiza sus caracter\u00edsticas, se sistematizan sus modalidades y se profundiza en la diagnosis de sus causas y la prognosis de sus tendencias, ahondando en el debate sobre sus correlaciones con la violencia social. As\u00ed mismo, se estudian los l\u00edmites y mecanismos, jur\u00eddicos y dentol\u00f3gicos, reguladores de la misma.  en cuanto a la violencia de la publicidad, se contextualiza en el marco de la actual sociedad de la imagen, se analizan sus caracter\u00edsticas y se sistematizan los fundamentos sobre los que se levanta y los procesos que genera. Se concluye que se estructura en torno a tres pilares: las din\u00e1micas intr\u00ednsecas al objetivo de la comunicaci\u00f3n publicitaria, la contribuci\u00f3n de la tecnolog\u00eda a tal fin y la violencia que deviene de la imagen como materia prima de la publicidad televisiva.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Violencia y publicidad: de la violencia como recurso creativo a la publicidad como violencia<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Violencia y publicidad: de la violencia como recurso creativo a la publicidad como violencia <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Baladr\u00f3n Pazos Antonio  Jos\u00e9 <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Vigo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/05\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Fernandez Areal<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda  josefa Bezunartea Valencia <\/li>\n<li>Mar\u00eda  pilar Diezhandino nieto (vocal)<\/li>\n<li>aurora Garc\u00eda gonz\u00e1lez (vocal)<\/li>\n<li>fermin Galindo arranz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Baladr\u00f3n Pazos Antonio Jos\u00e9 La tesis aborda las conexiones entre el fen\u00f3meno de la violencia y el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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