{"id":23240,"date":"2003-01-06T00:00:00","date_gmt":"2003-01-06T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-integracion-de-la-situacion-de-uso-en-los-modelos-de-eleccion-de-compra-aplicacion-al-analisis-de-la-estructura-competitiva-en-el-punto-de-venta\/"},"modified":"2003-01-06T00:00:00","modified_gmt":"2003-01-06T00:00:00","slug":"la-integracion-de-la-situacion-de-uso-en-los-modelos-de-eleccion-de-compra-aplicacion-al-analisis-de-la-estructura-competitiva-en-el-punto-de-venta","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-integracion-de-la-situacion-de-uso-en-los-modelos-de-eleccion-de-compra-aplicacion-al-analisis-de-la-estructura-competitiva-en-el-punto-de-venta\/","title":{"rendered":"La integraci\u00f3n de la situaci\u00f3n de uso en los modelos de elecci\u00f3n de compra. aplicaci\u00f3n al an\u00e1lisis de la estructura competitiva en el punto de venta"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jaime Romero De La Fuente <\/strong><\/h2>\n<p>En esta tesis se propone un modelo de elecci\u00f3n de compra que incorpora el uso anticipado de los productos como variable explicativa en dos fases del proceso de decisi\u00f3n del consumidor: la configuraci\u00f3n del conjunto considerado y la formaci\u00f3n de las actitudes hacia los productos del mercado. El modelo se contrasta emp\u00edricamente mediante el modelo logit mutlinomial, a partir de datos reales de compra recogidos mediante esc\u00e1ner en el establecimiento comercial y de datos procedentes de encuesta, relativos a la categor\u00eda de limpiadores del hogar. Los resultados de las estimaciones se aplican al an\u00e1lisis de la estructura competitiva en el punto de venta, utilizando diferentes delimitaciones delm ercado relevante aplicadas a la toma de distintos tipos de decisiones empresariales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La integraci\u00f3n de la situaci\u00f3n de uso en los modelos de elecci\u00f3n de compra. aplicaci\u00f3n al an\u00e1lisis de la estructura competitiva en el punto de venta<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La integraci\u00f3n de la situaci\u00f3n de uso en los modelos de elecci\u00f3n de compra. aplicaci\u00f3n al an\u00e1lisis de la estructura competitiva en el punto de venta <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jaime Romero De La Fuente <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/06\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mar\u00eda  Jes\u00fas Yague Guill\u00e9n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ignacio Cruz roche <\/li>\n<li> M\u00fagica crijalba Jos\u00e9 Miguel (vocal)<\/li>\n<li>Javier Alonso rivas (vocal)<\/li>\n<li>alejandro Molla descals (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jaime Romero De La Fuente En esta tesis se propone un modelo de elecci\u00f3n de compra que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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