{"id":23573,"date":"2018-03-09T09:14:11","date_gmt":"2018-03-09T09:14:11","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-desleal-en-sudamerica\/"},"modified":"2018-03-09T09:14:11","modified_gmt":"2018-03-09T09:14:11","slug":"la-publicidad-desleal-en-sudamerica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-juridicas-y-derecho\/la-publicidad-desleal-en-sudamerica\/","title":{"rendered":"La publicidad desleal en sudamerica"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Torres Carlos Marcos Ricardo <\/strong><\/h2>\n<p>La tesis consta de 4 cap\u00edtulos. En el primero se realiza un estudio general del derecho de la competencia, con especial referencial al derecho de la competencia desleal.  en el segundo cap\u00edtulo se realiza un estudio general de la publicidad comercial, su marco jur\u00eddico, la concurrencia de normas de competencia desleal y publicidad desleal, el papel de la publicidad comercial en los procesos de integraci\u00f3n econ\u00f3mica en sudam\u00e9rica y la competencia desleal y la protecci\u00f3n del consumidor en sudam\u00e9rica.  en el tercer cap\u00edtulo, sobre la publicidad enga\u00f1osa, se analizan las normas nacionales y comunitarias sudamericanas que permiten la prohibici\u00f3n de la publicidad enga\u00f1osa, los intereses que tutelan dichas normas. Asimismo, se establece un concepto de publicidad enga\u00f1osa y se analiza la publicidad enga\u00f1osa por omisi\u00f3n, la publicidad subliminal y la publicidad encubierta, todo ello desde la perspectiva de la situaci\u00f3n normativa sudamericana.  finalmente, en el cuarto cap\u00edtulo se estudia la publicidad comparativa. se realiza, un estudio de la regulaci\u00f3n existente en sudam\u00e9rica que admite la publicidad comparativa. As\u00ed, con base en dichas normas se analiza el concepto de la publicidad comparativa, los elementos constitutivos de la publicidad comparativa, sus requisitos de licitud y los criterios que deben emplearse para establecer la deslealtad de las comparaciones publicitarias.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad desleal en sudamerica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad desleal en sudamerica <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Torres Carlos Marcos Ricardo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Santiago de compostela<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/06\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Antonio Gomez Segade<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Botana agra <\/li>\n<li>julio Costas comesa\u00f1a (vocal)<\/li>\n<li>anxo Tato plaza (vocal)<\/li>\n<li> Vasquez pena Manuel Jos\u00e9 (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Torres Carlos Marcos Ricardo La tesis consta de 4 cap\u00edtulos. En el primero se realiza un estudio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[612,2826,979,977],"tags":[21658,2829,34854,21444,69816,69817],"class_list":["post-23573","post","type-post","status-publish","format-standard","hentry","category-ciencias-juridicas-y-derecho","category-derecho-mercantil","category-derecho-y-legislacion-nacionales","category-santiago-de-compostela","tag-anxo-tato-plaza","tag-jose-antonio-gomez-segade","tag-julio-costas-comesana","tag-manuel-botana-agra","tag-torres-carlos-marcos-ricardo","tag-vasquez-pena-manuel-jose"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/23573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=23573"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/23573\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=23573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=23573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=23573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}