{"id":23744,"date":"2018-03-09T09:14:25","date_gmt":"2018-03-09T09:14:25","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estereotipos-de-genero-en-publicidad-televisiva\/"},"modified":"2018-03-09T09:14:25","modified_gmt":"2018-03-09T09:14:25","slug":"estereotipos-de-genero-en-publicidad-televisiva","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/malaga\/estereotipos-de-genero-en-publicidad-televisiva\/","title":{"rendered":"Estereotipos de g\u00e9nero en publicidad televisiva"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Patricia Garc\u00eda Leiva <\/strong><\/h2>\n<p>El objetivo de la tesis es el estudio de las im\u00e1genes de mujeres y hombres en la publicidad televisiva espa\u00f1ola. Concretamente se eval\u00faa su evoluci\u00f3n desde el a\u00f1o 1989 hasta el a\u00f1o 2001 en los distintos sectores de publicidad. para ello se parte de la teor\u00eda de la identidad social, la teor\u00eda del sexismo ambivalente, el modelo cultural de comunicaci\u00f3n y el modelo de la probabilidad de elaboraci\u00f3n. Los resultados indican una clara inversi\u00f3n den los roles de ambos sexos a lo largo de los a\u00f1os, a excepci\u00f3n de la profesionalidad, rol reservado para el hombre. De igual forma se muestran im\u00e1genes no conservadoras en cuanto al uso de la pareja y el escenario. Tambi\u00e9n se observa un incremento de la estrategias vinculadas al reclamo sexual en ambos, pero siempre m\u00e1s acentuada en las mujeres. Las categor\u00edas que analizan la fiabilidad de la fuente indican un predomonio del hombre como persona de autoridad, experto, que informa y argumenta.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estereotipos de g\u00e9nero en publicidad televisiva<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estereotipos de g\u00e9nero en publicidad televisiva <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Patricia Garc\u00eda Leiva <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/06\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Luis G\u00f3mez Jacinto<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: florencio Jim\u00e9nez burillo <\/li>\n<li>carmen Huici casal (vocal)<\/li>\n<li>Mar\u00eda   dolores Ramos palomo (vocal)<\/li>\n<li> Garc\u00eda mart\u00edn Miguel \u00e1ngel (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Patricia Garc\u00eda Leiva El objetivo de la tesis es el estudio de las im\u00e1genes de mujeres y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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