{"id":24128,"date":"2018-03-09T09:14:57","date_gmt":"2018-03-09T09:14:57","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-de-servicios-en-la-educacion-modelos-de-percepcion-de-calidad\/"},"modified":"2018-03-09T09:14:57","modified_gmt":"2018-03-09T09:14:57","slug":"marketing-de-servicios-en-la-educacion-modelos-de-percepcion-de-calidad","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-de-servicios-en-la-educacion-modelos-de-percepcion-de-calidad\/","title":{"rendered":"Marketing de servicios en la educaci\u00f3n; modelos de percepci\u00f3n de calidad"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Goncalo Caetano Alves <\/strong><\/h2>\n<p>Esta tesis trata sobre el estudio de las dimensiones del marketing de servicios en relaci\u00f3n a la comercializaci\u00f3n de los servicios de educaci\u00f3n, y concretamente en la educaci\u00f3n universitaria.  en primer lugar se analizan los procedentes de otras investigaciones en esta \u00e1rea y en particular la aproximaci\u00f3n al estudio del marketing de servicios introducida mediante el modelo servqual y el an\u00e1lisis conocido como an\u00e1lisis de los gaps, introducidos por parasuraman, zeithaml y berry.  para contrastar ciertas hip\u00f3tesis sobre las dimensiones de la calidad de servicio en la educaci\u00f3n se recogen datos de alumnos de diferentes instituciones de ense\u00f1anza superior en portugal, que luego se analizan utilizando m\u00e9todos estad\u00edsticos.  se prueban dos tipos de hip\u00f3tesis: las primeras relacionadas con al dimensionalidad subyacente de los servicios de la educaci\u00f3n y las segundas relacionadas con la influencia de determinadas variables demogr\u00e1ficas y comportamentales en la percepci\u00f3n de la calidad de estos servicios.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing de servicios en la educaci\u00f3n; modelos de percepci\u00f3n de calidad<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing de servicios en la educaci\u00f3n; modelos de percepci\u00f3n de calidad <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Goncalo Caetano Alves <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 30\/06\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Mart\u00edn D\u00e1vila<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: mario Mart\u00ednez tercero <\/li>\n<li> Figueiredo de melo e brito Carlos (vocal)<\/li>\n<li>camilo Prado freire (vocal)<\/li>\n<li> Neville da cunha sepulveda paulo de (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Goncalo Caetano Alves Esta tesis trata sobre el estudio de las dimensiones del marketing de servicios en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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