{"id":24336,"date":"2003-04-07T00:00:00","date_gmt":"2003-04-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estrategias-de-lanzamiento-de-un-municipio-como-destino-tura%c2%adstico-caso-barinas\/"},"modified":"2003-04-07T00:00:00","modified_gmt":"2003-04-07T00:00:00","slug":"estrategias-de-lanzamiento-de-un-municipio-como-destino-tura%c2%adstico-caso-barinas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/malaga\/estrategias-de-lanzamiento-de-un-municipio-como-destino-tura%c2%adstico-caso-barinas\/","title":{"rendered":"Estrategias de lanzamiento de un municipio como destino tur\u00edstico. caso barinas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Eliana Gherardi Palange <\/strong><\/h2>\n<p>Esta tesis doctoral se centra en el an\u00e1lisis de la potencialidad que un nuevo destino, como producto, pueda tener en su introducci\u00f3n en el mercado tur\u00edstico, as\u00ed como de las estrategias m\u00e1s adecuadas para su posicionamiento y comercializaci\u00f3n. Este estudio se particulariza en lo que a la investigaci\u00f3n cient\u00edfica se refiere en el caso del municipio barinas como destino tur\u00edstico.  para alcanzar los objetivos propuestos y tras describir en la primera parte del trabajo el plan de investigaci\u00f3n a desarrollar, se realiza un profundo estudio sobre el marco conceptual y las aportaciones que hasta el momento se han realizado al respecto. En este sentido se comienza haciendo una breve introducci\u00f3n a la actividad tur\u00edstica, para a continuaci\u00f3n dedicar un cap\u00edtulo a cada uno de los principales aspectos que consideramos constituyen el marco te\u00f3rico en el que se desarrolla esta investigaci\u00f3n que son: marketing tur\u00edstico, destino tur\u00edstico, la planificaci\u00f3n y estrategias tur\u00edsticas, el turismo en venezuela y el producto barinas.  tras este marco conceptual se plantean las hip\u00f3tesis y se procede a su contrastaci\u00f3n a trav\u00e9s del an\u00e1lisis de la investigaci\u00f3n emp\u00edrica llevada a cabo, basada en este caso, de acuerdo a los objetivos y el tipo de producto analizado, en un estudio cualitativo a trav\u00e9s del m\u00e9todo delphi.  partiendo de todo ello se exponen las principales conclusiones a las que se ha llegado a trav\u00e9s de esta investigaci\u00f3n as\u00ed como una serie de recomendaciones consideradas relevantes de cara al lanzamiento de barinas como destino tur\u00edstico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estrategias de lanzamiento de un municipio como destino tur\u00edstico. caso barinas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estrategias de lanzamiento de un municipio como destino tur\u00edstico. caso barinas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Eliana Gherardi Palange <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 04\/07\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Benjam\u00edn Alc\u00e1zar Mart\u00ednez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: francisca Parra guerrero <\/li>\n<li>Francisco Cantalejo Garc\u00eda (vocal)<\/li>\n<li>i\u00f1aki Peria\u00f1ez ca\u00f1adillas (vocal)<\/li>\n<li>Francisco Javier Villalba merlo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Eliana Gherardi Palange Esta tesis doctoral se centra en el an\u00e1lisis de la potencialidad que un nuevo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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