{"id":24614,"date":"2003-11-07T00:00:00","date_gmt":"2003-11-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/sistemas-de-informacion-documental-para-la-gestion-publicitaria\/"},"modified":"2003-11-07T00:00:00","modified_gmt":"2003-11-07T00:00:00","slug":"sistemas-de-informacion-documental-para-la-gestion-publicitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/sistemas-de-informacion-documental-para-la-gestion-publicitaria\/","title":{"rendered":"Sistemas de informaci\u00f3n documental para la gesti\u00f3n publicitaria"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Valdes Moreiras Eusebio Jes\u00fas <\/strong><\/h2>\n<p>La empresa informativa publicitaria reacciona ante las nuevas tecnolog\u00edas de la informaci\u00f3n realizando un cambio en su estructura y un cambio en su m\u00e9todo de trabajo (work-flow).  la documentaci\u00f3n en una agencia de publicidad es una parte importante de su ciclo de trabajo. Se puede asimilar -junto con las ideas- a la materia prima del proceso de creaci\u00f3n, pudi\u00e9ndose concretar en: documentos im\u00e1gnes, documentos en formato audio y documentos en formato video. Toda esta informaci\u00f3n ha de ser almacenada de forma que se pueda hacer una recuperaci\u00f3n selectiva de la misma. Para ello se ha dise\u00f1ado y se ha desarrollado un sistema de informaci\u00f3n (si) basado en ordenadores que constituye una intrared funcionando bajo protocolo tcp\/ip (transfer code protocol\/internet protocol). Es b\u00e1sico -por tanto- el conocimiento profundo de la internet, puesto que la intrared ha de tener a la vez conexi\u00f3n con el exterior, lo que permite acceder a sitios especializados como infoadez o awi, as\u00ed como a la comunicaci\u00f3n con lientes y proveedores, bien por correo electr\u00f3nico o por video conferencia. a la vez el sistema de informaci\u00f3n establece un flujo de trabajo en la agencia respetando el cl\u00e1sico tri\u00e1ngulo entre creatividad, cuentas y clientes. en lo que se refiere a la estructura empresarial de la agencia se pasa de un organigrama jer\u00e1rquico funcional, una estructura formada por un \u00e1pice decisivo una l\u00ednea media un staff y una tecnoestructura.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Sistemas de informaci\u00f3n documental para la gesti\u00f3n publicitaria<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Sistemas de informaci\u00f3n documental para la gesti\u00f3n publicitaria <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Valdes Moreiras Eusebio Jes\u00fas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 11\/07\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Javier Fern\u00e1ndez Del Moral<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Mar\u00eda no Cebrian herreros <\/li>\n<li>Carlos De las heras pedrosa (vocal)<\/li>\n<li>Emilio Lopez-barajas zayas (vocal)<\/li>\n<li>ricardo Perez amat garcia (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Valdes Moreiras Eusebio Jes\u00fas La empresa informativa publicitaria reacciona ante las nuevas tecnolog\u00edas de la informaci\u00f3n realizando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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