{"id":25246,"date":"2003-09-09T00:00:00","date_gmt":"2003-09-09T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estrategias-de-comunicacion-en-los-productos-hortofruta%c2%adcolas-valencianos\/"},"modified":"2003-09-09T00:00:00","modified_gmt":"2003-09-09T00:00:00","slug":"estrategias-de-comunicacion-en-los-productos-hortofruta%c2%adcolas-valencianos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/politecnica-de-valencia\/estrategias-de-comunicacion-en-los-productos-hortofruta%c2%adcolas-valencianos\/","title":{"rendered":"Estrategias de comunicaci\u00f3n en los productos hortofrut\u00edcolas Valencianos"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Martinez Ejarque Joan Miquel <\/strong><\/h2>\n<p>La investigaci\u00f3n valora la orientaci\u00f3n al marketing de la comunicaci\u00f3n (publicidad y promoci\u00f3n) de las empresas hortofrut\u00edcolas Valencianas. Para ello se estudia la tenencia de planes de publicidad y promoci\u00f3n, presupuestos, objetivos, controloes de la eficacia de la comunicaci\u00f3n, realizaci\u00f3n conjunta de la misma con el cliente distribuidor &#8230;  la tesis tambi\u00e9n aborda los criterios utilizados por las empresas para crear y eliminar marcar, as\u00ed como su opini\u00f3n sobre marcas blancas y comercializaci\u00f3n en com\u00fan ante la distribuci\u00f3n.  por otra parte, se investigan y valoran los puntos fuertes y d\u00e9biles tanto de los productos competidores como de los propios productos hortofrut\u00edcolas.  por \u00fatlimo se aborda el tema del conocimiento del consumidor y sus h\u00e1bitos de consumo por parte del empresario.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estrategias de comunicaci\u00f3n en los productos hortofrut\u00edcolas Valencianos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estrategias de comunicaci\u00f3n en los productos hortofrut\u00edcolas Valencianos <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Martinez Ejarque Joan Miquel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 09\/09\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Mir Piqueras Joan B.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Miguel fern\u00e1ndez enrique de <\/li>\n<li>isamel Quintanilla pardo (vocal)<\/li>\n<li> Molla descals alejandro Manuel (vocal)<\/li>\n<li> Marintez Jos\u00e9 jose agust\u00edn (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Martinez Ejarque Joan Miquel La investigaci\u00f3n valora la orientaci\u00f3n al marketing de la comunicaci\u00f3n (publicidad y promoci\u00f3n) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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