{"id":25974,"date":"2018-03-09T09:17:34","date_gmt":"2018-03-09T09:17:34","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/orientacion-al-mercado-y-proceso-de-internacionalizacion-de-las-empresas\/"},"modified":"2018-03-09T09:17:34","modified_gmt":"2018-03-09T09:17:34","slug":"orientacion-al-mercado-y-proceso-de-internacionalizacion-de-las-empresas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/malaga\/orientacion-al-mercado-y-proceso-de-internacionalizacion-de-las-empresas\/","title":{"rendered":"Orientaci\u00f3n al mercado y proceso de internacionalizaci\u00f3n de las empresas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Julia Martin Armario <\/strong><\/h2>\n<p>En los comienzos de este nuevo siglo el imparable fen\u00f3meno de la globalizaci\u00f3n sit\u00faa la competitividad internacional como de uno de los factores de mayor prioridad para la empresa. La internacionalizaci\u00f3n se configura entonces como un hecho fundamental, aunque ello supone para la organizaci\u00f3n afrontar un reto considerable, pues ha de situarse en un entorno altamente competitivo en que deber\u00e1 perseguir constantemente la obtenci\u00f3n de una ventaja competitiva que le permita mantenerse en el mismo.  esto nos llev\u00f3 a pensar en la aplicaci\u00f3n de un enfoque de gesti\u00f3n que se muestra como el m\u00e1s adecuado para actuar en entornos turbulentos y altamente competitivos: la orientaci\u00f3n al mercado.  el objetivo de la investigaci\u00f3n es establecer un modelo en el que se relacione la orientaci\u00f3n al mercado del a empresa con el proceso de internacionalizaci\u00f3n de la misma y los resultados obtenidos en mercados exteriores.  la investigaci\u00f3n emp\u00edrica realizada, en pymes andaluzas, ha validado el modelo propuesto.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Orientaci\u00f3n al mercado y proceso de internacionalizaci\u00f3n de las empresas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Orientaci\u00f3n al mercado y proceso de internacionalizaci\u00f3n de las empresas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Julia Martin Armario <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/09\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Diez de castro <\/li>\n<li>teodoro Luque Martinez (vocal)<\/li>\n<li>enrique Bigne alcaniz (vocal)<\/li>\n<li>rodolfo Vazquez casielles (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Julia Martin Armario En los comienzos de este nuevo siglo el imparable fen\u00f3meno de la globalizaci\u00f3n sit\u00faa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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