{"id":2648,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/los-modelos-masculinos-en-la-publicidad-impresa\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"los-modelos-masculinos-en-la-publicidad-impresa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/los-modelos-masculinos-en-la-publicidad-impresa\/","title":{"rendered":"Los modelos masculinos en la publicidad impresa"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Juan Rey Fuentes <\/strong><\/h2>\n<p>Hasta ahora han sido frecuentes los estudios sobre la mujer en la publicidad en cambio las investigaciones sobre el varon son inexistentes. Esta investigacion pretende llenar ese vacio. El estudio del hombre se ha realizado a partir de la teoria del sociologo e. Goffman sobre la vida cotidiana como representacion. Para ello se ha desglosado el analisis en \u00abactor\u00bb y \u00abescenario\u00bb. A su vez, aquel se ha subdividido en \u00abprotagonista\u00bb (el actor en relacion con los otros) y \u00abpersonaje\u00bb (el actor en si); y este se ha subdividido en \u00absituacion\u00bb (tiempo y espacio) y \u00abcontexto\u00bb (publico y privado). La combinatoria de estas variables da lugar a 17 modelos distintos, modelos que sirven para promocionar productos diferentes, si bien todos ellos vehiculan la ideolog\u00eda del perfecto consumidor.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Los modelos masculinos en la publicidad impresa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Los modelos masculinos en la publicidad impresa <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Juan Rey Fuentes <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Carbonero Cano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Emili Prado Pico <\/li>\n<li>Felicidad Loscertales Abril (vocal)<\/li>\n<li>Justo Villafa\u00f1e Gallego (vocal)<\/li>\n<li>Rafael Utrera Macias (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Juan Rey Fuentes Hasta ahora han sido frecuentes los estudios sobre la mujer en la publicidad en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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