{"id":2718,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/analisis-y-perspectivas-del-marketing-internacional-en-las-empresas-exportadoras-de-la-comunidad-valenciana\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"analisis-y-perspectivas-del-marketing-internacional-en-las-empresas-exportadoras-de-la-comunidad-valenciana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-y-perspectivas-del-marketing-internacional-en-las-empresas-exportadoras-de-la-comunidad-valenciana\/","title":{"rendered":"Analisis y perspectivas del marketing internacional en las empresas exportadoras de la comunidad Valenciana."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Haydee Calder\u00f3n Garc\u00eda <\/strong><\/h2>\n<p>Partiendo de la creciente internacionalizacion de la economia y de la actual coyuntura economica, que hace mas dificil y arriesgada la competitividad internacional, en la presente tesis doctoral nos planteamos si las empresas exportadoras Valencianas estan preparadas para enfrentarse dignamente al actual panorama internacional.Para ello, desde la perspectiva del marketing, abordamos aspectos como el tama\u00f1o de la empresa, sus sistemas de direccion, el producto, la marca, la imagen del pais de origen, los canales de distribucion, la investigacion y segmentacion de mercados exteriores.El trabajo se desarrolla comparando las teorias tradicionales y mas recientes de cada materia, con la realidad de las empresas Valencianas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Analisis y perspectivas del marketing internacional en las empresas exportadoras de la comunidad Valenciana.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Analisis y perspectivas del marketing internacional en las empresas exportadoras de la comunidad Valenciana. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Haydee Calder\u00f3n Garc\u00eda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Universitat de val\u00e9ncia (estudi general)<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alejandro Molla Descals<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Salvador Miquel Peris <\/li>\n<li>\u00e1ngel Pedro Fern\u00e1ndez Nogales (vocal)<\/li>\n<li>Fernando Casado Juan (vocal)<\/li>\n<li>Jos\u00e9 Antonio Puelles  Perez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Haydee Calder\u00f3n Garc\u00eda Partiendo de la creciente internacionalizacion de la economia y de la actual coyuntura [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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