{"id":27207,"date":"2003-01-12T00:00:00","date_gmt":"2003-01-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-auditoria-de-comunicacion-como-instrumento-de-analisis-para-la-evaluacion-de-la-identidad-corporativa\/"},"modified":"2003-01-12T00:00:00","modified_gmt":"2003-01-12T00:00:00","slug":"la-auditoria-de-comunicacion-como-instrumento-de-analisis-para-la-evaluacion-de-la-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-auditoria-de-comunicacion-como-instrumento-de-analisis-para-la-evaluacion-de-la-identidad-corporativa\/","title":{"rendered":"La auditoria de comunicaci\u00f3n como instrumento de an\u00e1lisis para la evaluaci\u00f3n de la identidad corporativa"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Ortega Salcedo Jos\u00e9 M. <\/strong><\/h2>\n<p>El presente trabajo de investigaci\u00f3n pretende un acercamiento al an\u00e1lisis de una realidad cada vez m\u00e1s preocupante entre las empresas espa\u00f1olas: la imagen corporativa. Despu\u00e9s de una primera visi\u00f3n sobre el tema, enseguida comprendemos la importancia de la comunicaci\u00f3n en los procesos de creaci\u00f3n de imagen. Por eso el an\u00e1lisis de la imagen comienza desde una \u00f3ptica te\u00f3rica de la comunicaci\u00f3n, de la relaci\u00f3n comunicativa de las organizaciones con su entorno y con los p\u00fablicos.  una vez establecido c\u00f3mo es el proceso comunicativo pasaremos a estudiar el referente de esta relaci\u00f3n -la imagen- desde un marco cognitivo y conceptual, y prestando especial atenci\u00f3n a los diversos factores que act\u00faan sobre la formaci\u00f3n de la imagen corporativa. En un \u00faltimo escal\u00f3n, desarrollaremos estos conocimientos en un ejemplo pr\u00e1ctico, la auditor\u00eda real de un evento concreto. Con estos tres pasos se pretende ofrecer un marco gen\u00e9rico que ayude a la comprensi\u00f3n de los que realmente significa la imagen corporativa, qu\u00e9 consecuencias tiene, y qu\u00e9 decisiones tomar y c\u00f3mo actuar siempre en el mejor inter\u00e9s de la organizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La auditoria de comunicaci\u00f3n como instrumento de an\u00e1lisis para la evaluaci\u00f3n de la identidad corporativa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La auditoria de comunicaci\u00f3n como instrumento de an\u00e1lisis para la evaluaci\u00f3n de la identidad corporativa <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Ortega Salcedo Jos\u00e9 M. <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/12\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Luis Solano Fleta<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: eusebio Moreno mangada <\/li>\n<li> Ramos fern\u00e1ndez Luis Fernando (vocal)<\/li>\n<li>susana de Andres del campo (vocal)<\/li>\n<li>pedro Farias batlle (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ortega Salcedo Jos\u00e9 M. El presente trabajo de investigaci\u00f3n pretende un acercamiento al an\u00e1lisis de una realidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[78246,5852,78245,44037,78247,61527],"class_list":["post-27207","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-eusebio-moreno-mangada","tag-luis-solano-fleta","tag-ortega-salcedo-jose-m","tag-pedro-farias-batlle","tag-ramos-fernandez-luis-fernando","tag-susana-de-andres-del-campo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/27207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=27207"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/27207\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=27207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=27207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=27207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}