{"id":27343,"date":"2003-05-12T00:00:00","date_gmt":"2003-05-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/factores-de-fidelizacion-de-clientes-de-operadores-de-telecomunicaciones-en-espana\/"},"modified":"2003-05-12T00:00:00","modified_gmt":"2003-05-12T00:00:00","slug":"factores-de-fidelizacion-de-clientes-de-operadores-de-telecomunicaciones-en-espana","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/factores-de-fidelizacion-de-clientes-de-operadores-de-telecomunicaciones-en-espana\/","title":{"rendered":"Factores de fidelizaci\u00f3n de clientes de operadores de telecomunicaciones en espa\u00f1a"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Lourdes Rivero Gutierrez <\/strong><\/h2>\n<p>Esta tesis doctoral identifica los factores clave que permiten a los operadores de telecomunicaciones fidelizar a sus clientes de car\u00e1cter empresarial, por las caracter\u00edsticas particulares que definen su perfil respecto al residencial, y por el peso de este segmento en el sector de las telecomunicaicones en espa\u00f1a. Sin embargo, previo a la definici\u00f3n de estos factores, es necesario conocer cu\u00e1les son los principales operadores que participan en el mercado y establecer su posicionamiento estrat\u00e9gico, desde el punto de vista de marketing, seg\u00fan las acciones comerciales que desarrollan.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Factores de fidelizaci\u00f3n de clientes de operadores de telecomunicaciones en espa\u00f1a<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Factores de fidelizaci\u00f3n de clientes de operadores de telecomunicaciones en espa\u00f1a <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Lourdes Rivero Gutierrez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/12\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jaime Manera Bassa<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Mart\u00edn d\u00e1vila <\/li>\n<li>Jos\u00e9 ignacio Andr\u00e9s  fuentetaja (vocal)<\/li>\n<li> Vicente y oliva m. auxiliadora de (vocal)<\/li>\n<li>Francisco Jos\u00e9 Blanco jimenez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Lourdes Rivero Gutierrez Esta tesis doctoral identifica los factores clave que permiten a los operadores de telecomunicaciones [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[78541,56134,78539,78538,7662,78540],"class_list":["post-27343","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-francisco-jose-blanco-jimenez","tag-jaime-manera-bassa","tag-jose-ignacio-andres-fuentetaja","tag-lourdes-rivero-gutierrez","tag-miguel-martin-davila","tag-vicente-y-oliva-m-auxiliadora-de"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/27343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=27343"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/27343\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=27343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=27343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=27343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}