{"id":27634,"date":"2018-03-09T09:19:59","date_gmt":"2018-03-09T09:19:59","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-social-una-modalidad-emergente-de-comunicacion\/"},"modified":"2018-03-09T09:19:59","modified_gmt":"2018-03-09T09:19:59","slug":"la-publicidad-social-una-modalidad-emergente-de-comunicacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-social-una-modalidad-emergente-de-comunicacion\/","title":{"rendered":"La publicidad social: una modalidad emergente de comunicaci\u00f3n"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M. Cruz Alvarado L\u00f3pez <\/strong><\/h2>\n<p>En el saturado contexto medi\u00e1tico que caracteriza a las sociedades occidentales desarrolladas, cada vez es mayor la frecuencia con la que adiestra mirada de los consumidores se ve sorprendida por anuncios en los que los objetos, la belleza y el placer han sido sustituidos por las ideas, la fealdad y e incluso el horror. Este fen\u00f3meno, es la consecuencia m\u00e1s directa de la emergencia en las sociedades que podemos llamar opulentas, de una modalidad publicitaria espec\u00edfica y peculiar, cada vez m\u00e1s presente. Una publicidad que se ha puesto de forma sistem\u00e1tica al servicio de causas sociales y presta para ello su t\u00e9cnicas, su sistema, su saber. La publicidad social, se constituye como modalidad espec\u00edfica de comunicaci\u00f3n publicitaria consolidada en las sociedades m\u00e1s avanzadas, pero emergente, a la vez, en su propia peculiaridad formal y sistem\u00e1tica. Y, como suele suceder, la pr\u00e1ctica de este fen\u00f3meno va muy por delante de su reflexi\u00f3n y explicaci\u00f3n te\u00f3rica, a las que este trabajo s\u00f3lo pretende a\u00f1adir un m\u00ednimo rayo de luz.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad social: una modalidad emergente de comunicaci\u00f3n<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad social: una modalidad emergente de comunicaci\u00f3n <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M. Cruz Alvarado L\u00f3pez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 15\/12\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Raul Eguizabal Maza<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Garc\u00eda fern\u00e1ndez Emilio Carlos <\/li>\n<li>Mar\u00eda  isabel Mart\u00edn  requero (vocal)<\/li>\n<li>Carlos Velasco murviedro (vocal)<\/li>\n<li>marcial Garc\u00eda l\u00f3pez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M. Cruz Alvarado L\u00f3pez En el saturado contexto medi\u00e1tico que caracteriza a las sociedades occidentales desarrolladas, cada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[61529,44251,79207,20343,61528,43361],"class_list":["post-27634","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-carlos-velasco-murviedro","tag-garcia-fernandez-emilio-carlos","tag-m-cruz-alvarado-lopez","tag-marcial-garcia-lopez","tag-maria-isabel-martin-requero","tag-raul-eguizabal-maza"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/27634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=27634"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/27634\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=27634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=27634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=27634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}