{"id":28011,"date":"2018-03-09T09:20:32","date_gmt":"2018-03-09T09:20:32","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-televisiva-en-galicia-1960-2000\/"},"modified":"2018-03-09T09:20:32","modified_gmt":"2018-03-09T09:20:32","slug":"la-publicidad-televisiva-en-galicia-1960-2000","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/vigo\/la-publicidad-televisiva-en-galicia-1960-2000\/","title":{"rendered":"La publicidad televisiva en galicia (1960-2000)"},"content":{"rendered":"<h2>Tesis doctoral de <strong> M\u00f3nica Valderrama Santome <\/strong><\/h2>\n<p>La publicidad televisiva se ha convertido en el producto audiovisual que vertebra toda la programaci\u00f3n de los canales comerciales y el trabajo analiza cu\u00e1l ha sido la evoluci\u00f3n del sector de la comunidad gallega. La investigaci\u00f3n aborda cuarenta a\u00f1os de emisi\u00f3n publicitaria audiovisual, as\u00ed como la autopromoci\u00f3n de los soportes gallegos.  los canales, el triple emisor conformado por aununciante, agencia y productora; la autoregulaci\u00f3n y legislaci\u00f3n vigente que afecta al medio televisivo y las modalidades y estilos creativos de los diferentes formatos publicitarios recogiso en una muestra de 108 fichas &#8212; son el cuerpo del estudio doctoral.  la catalogaci\u00f3n de piezas persuasivas y los cambios en la identidad televisiva de los canales de galicia se descifran a lo largo del texto.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad televisiva en galicia (1960-2000)<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad televisiva en galicia (1960-2000) <\/li>\n<li><strong>Autor:<\/strong>\u00a0 M\u00f3nica Valderrama Santome <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Vigo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 19\/12\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alberto Pena Rodr\u00edguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Garc\u00eda fern\u00e1ndez Emilio Carlos <\/li>\n<li>carmen Aracena (vocal)<\/li>\n<li> Rinero s\u00e1nchez jois Antonio (vocal)<\/li>\n<li>Ana Jorge alonso (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de M\u00f3nica Valderrama Santome La publicidad televisiva se ha convertido en el producto audiovisual que vertebra toda la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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