{"id":28058,"date":"2018-03-09T09:20:36","date_gmt":"2018-03-09T09:20:36","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/revision-caracterizacion-performance-y-determinantes-de-metodos-de-seleccion-de-mercados-exteriores\/"},"modified":"2018-03-09T09:20:36","modified_gmt":"2018-03-09T09:20:36","slug":"revision-caracterizacion-performance-y-determinantes-de-metodos-de-seleccion-de-mercados-exteriores","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/publica-de-navarra\/revision-caracterizacion-performance-y-determinantes-de-metodos-de-seleccion-de-mercados-exteriores\/","title":{"rendered":"Revision, caracterizacion, performance y determinantes de metodos de seleccion de mercados exteriores"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Oscar Martin Martin <\/strong><\/h2>\n<p>Este tesis analiza la seleccion de mercados exteriores (sme), una decision estrategica de marketing internacional. Sus objetivos generales son sistematizar el conocimiento existente sobre los metodos de sme, conocer la seleccion de mercados de las empresas (metodos y criterios), estudiar la posible existencia de una relacion empirica entre el tipo de metodo de sme y la export performance e odentificar los determinantes del tipo de metodo de sme. En el plano teorico se propone un marco conceptual, una definicion del concepto sme, una clasificacion de metodos de seleccion y una caracterizacion de las propuestas y metodos de sme. El trabajo empirico permite cuantificar la utilizacion real de cada tipo de metodo de sme, caraterizar la sme de las empresas, proponer un indice de medicion de la performance estrategica, encontrar una relacion empirica positiva entre el enfoque de sme y el uso de metodos sistematicos o semi-sistematicos y algunos indicadores de resultados, e identificar los factores explicativos del tipo de metodo de sme<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Revision, caracterizacion, performance y determinantes de metodos de seleccion de mercados exteriores<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Revision, caracterizacion, performance y determinantes de metodos de seleccion de mercados exteriores <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Oscar Martin Martin <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 P\u00fablica de navarra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 22\/12\/2003<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ildefonso Grande Esteban<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: ignacio Cruz roche <\/li>\n<li>julio Cervi\u00f1o fern\u00e1ndez (vocal)<\/li>\n<li>christine Gautreau marie (vocal)<\/li>\n<li>rosario Garc\u00eda cruz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Oscar Martin Martin Este tesis analiza la seleccion de mercados exteriores (sme), una decision estrategica de marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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