{"id":28141,"date":"2018-03-09T09:20:43","date_gmt":"2018-03-09T09:20:43","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/expocasa-com-el-portal-inmobiliario-como-empresa-informativa-publicitaria-y-comercial\/"},"modified":"2018-03-09T09:20:43","modified_gmt":"2018-03-09T09:20:43","slug":"expocasa-com-el-portal-inmobiliario-como-empresa-informativa-publicitaria-y-comercial","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/expocasa-com-el-portal-inmobiliario-como-empresa-informativa-publicitaria-y-comercial\/","title":{"rendered":"Expocasa.com: el portal inmobiliario como empresa informativa publicitaria y comercial"},"content":{"rendered":"<h2>Tesis doctoral de <strong> David Jos\u00e9 Lavilla Mu\u00f1oz <\/strong><\/h2>\n<p>Esta tesis examina un medio informativo virtual: expocasa.Com. Se trata de un portal inmobiliario estudiado en cuanto empresa informativa, publicitaria y comercial. Incluye de entrada una introducci\u00f3n interpretativa sobre el fen\u00f3meno de la nueva econom\u00eda. Investiga la dimensi\u00f3n virutal del mundo econ\u00f3mico, mostrando el entramado del nuevo mercado global. Su estudio explica porqu\u00e9 la empresa debe estar en la red, analizando los distintos modelos de negocio hasta ahora existentes: b2b, b2c, b2g, b2e y c2c. La investigaci\u00f3n cuestiona espec\u00edficamente el surgimiento de la necesidad para crear este nuevo medio. Para ello describe de modo cr\u00edtico la historia, misi\u00f3n, visi\u00f3n y estructura f\u00edsica de la empresa, analizando sus principales competidores.  muestra, asimismo, el organigrama y la estructura empresarial, su \u00e1rea de recursos humanos y la pol\u00edtica de calidad aplicada en su producci\u00f3n y servicio, fij\u00e1ndola como elemento fundamental de valor a\u00f1adido hacia el cliente. Plantea tambi\u00e9n el modelo publicitario de la empresa, mostrando la importancia del contenido como parte fundamental de la pol\u00edtica empresarial. explica el liderazgo en expocasa como estilo de gesti\u00f3n empresarial, comentando su balance financiero. Analiza por \u00faltimo la dificultad planteada para la valoraci\u00f3n real de la empresa virtual, junto con la legislaci\u00f3n que regula el medio digital de la red.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Expocasa.com: el portal inmobiliario como empresa informativa publicitaria y comercial<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Expocasa.com: el portal inmobiliario como empresa informativa publicitaria y comercial <\/li>\n<li><strong>Autor:<\/strong>\u00a0 David Jos\u00e9 Lavilla Mu\u00f1oz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 15\/01\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Garc\u00eda Alonso Montoya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: pedro Farias garcia <\/li>\n<li> Martin diez m. antonia (vocal)<\/li>\n<li>Jos\u00e9 Manuel Gomez y mendez (vocal)<\/li>\n<li> Sanchez-escalonilla garcia rubio Antonio (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de David Jos\u00e9 Lavilla Mu\u00f1oz Esta tesis examina un medio informativo virtual: expocasa.Com. Se trata de un portal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[80368,5232,69046,4830,17979,80369],"class_list":["post-28141","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-david-jose-lavilla-munoz","tag-jose-manuel-gomez-y-mendez","tag-martin-diez-m-antonia","tag-pedro-farias-garcia","tag-pedro-garcia-alonso-montoya","tag-sanchez-escalonilla-garcia-rubio-antonio"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/28141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=28141"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/28141\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=28141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=28141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=28141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}