{"id":28166,"date":"2018-03-09T09:20:45","date_gmt":"2018-03-09T09:20:45","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-modelo-de-financiacion-madrid-y-ms-el-primer-diario-que-no-se-vende\/"},"modified":"2018-03-09T09:20:45","modified_gmt":"2018-03-09T09:20:45","slug":"un-modelo-de-financiacion-madrid-y-ms-el-primer-diario-que-no-se-vende","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-modelo-de-financiacion-madrid-y-ms-el-primer-diario-que-no-se-vende\/","title":{"rendered":"Un modelo de financiaci\u00f3n: Madrid y m@s. el primer diario que no se vende"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ana Virginia Rubio Jordan <\/strong><\/h2>\n<p>La tesis doctoral, se centra en analizar el lanzamiento y evoluci\u00f3n del peri\u00f3dico Madrid y m@s durante sus tres primeros a\u00f1os de vida. Su \u00e1mbito de estudio hace referencia a su dimensi\u00f3n informativa, perspectiva econ\u00f3mico-financieras, aspectos t\u00e9cnicos y alcance social del que ha sido el primer diario gratuito en espa\u00f1a.  la tesis se estructura en ocho cap\u00edtulos, aparte de la introducci\u00f3n y las conclusiones. El primer cap\u00edtulo nos introduce en la fundaci\u00f3n y creaci\u00f3n de Madrid y m@s, vemos su lanzamiento y plan de salida, as\u00ed como su equipo fundacional. En el segundo capitulo se analiza el organigrama de la empresa y su estrategia empresarial. El tercer cap\u00edtulo se centra en la estructura ideol\u00f3gica e informativa del peri\u00f3dico, adem\u00e1s de sus recursos t\u00e9cnicos y humanos. El cap\u00edtulo cuarto est\u00e1 dedicado al dise\u00f1o gr\u00e1fico del diario gratuito y su evoluci\u00f3n, desde sus inicios hasta su tercer a\u00f1o de vida. en el capitulo quinto se analiza el \u00edndice de penetraci\u00f3n, la cuota de mercado del gratuito, asi como su audiencia. La difusi\u00f3n y distribuci\u00f3n es el tema del cap\u00edtulo sexto. El capitulo s\u00e9ptimo versa sobre la promoci\u00f3n y publicidad del diario gratuito. Y, por \u00faltimo, en el capitulo octavo se estudia el nacimiento de la presna gratuita, su origen y caracter\u00edsticas, adem\u00e1s de analizar la situaci\u00f3n de la prensa gratuita en el mundo.  finalmente, las conclusiones trata de mostrar la incidencia del estilo de gesti\u00f3n y direcci\u00f3n estrat\u00e9gica adoptadas por el gratuito Madrid y m@s en su lanzamiento y desarrollo, frente a los dem\u00e1s medios de prensa gratuita que compiten en la actualidad en el mercado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un modelo de financiaci\u00f3n: Madrid y m@s. el primer diario que no se vende<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un modelo de financiaci\u00f3n: Madrid y m@s. el primer diario que no se vende <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ana Virginia Rubio Jordan <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/01\/2004<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Pedro Garc\u00eda Alonso Montoya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Mera vazquez m. teresa <\/li>\n<li>Marta Roel vacino (vocal)<\/li>\n<li>Marta Rico jerez (vocal)<\/li>\n<li>guadalupe Aguado guadalupe (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ana Virginia Rubio Jordan La tesis doctoral, se centra en analizar el lanzamiento y evoluci\u00f3n del peri\u00f3dico [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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